{"id":44274,"date":"2026-08-18T16:19:13","date_gmt":"2026-08-18T13:19:13","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=44274"},"modified":"2026-08-18T16:42:25","modified_gmt":"2026-08-18T13:42:25","slug":"microsoft-ads-for-affiliates","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-ads-for-affiliates\/","title":{"rendered":"Microsoft Ads for Affiliates: 5 Tips to Improve ROI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44274\" class=\"elementor elementor-44274\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Most affiliates who try Microsoft Ads for affiliates campaigns quit in the first two weeks, and it is almost never because the traffic was bad. It is because they ran a Google playbook on a platform with different compliance rules, different audience behaviour, and a different auction &#8211; then read the first seven days of data as a verdict.<\/p><p>The arbitrage is real, though, and the numbers are not close. <a href=\"https:\/\/www.wordstream.com\/blog\/2026-google-ads-benchmarks\" target=\"_blank\" rel=\"noopener\">WordStream&#8217;s 2026 benchmarks<\/a> put the average Google Search CPC at $5.42 with a cost per lead of $66.69, across 13,474 US campaigns. On thin affiliate margins, $5.42 a click is not a business. Microsoft&#8217;s search inventory routinely clears for meaningfully less, for the simple reason that roughly 36% of US advertisers are on Microsoft against about 80% on Google. Fewer bidders, cheaper clicks, same commercial intent.<\/p><p>There is a trap here that catches almost everyone, and it has a name: the Dunning-Kruger effect. Affiliates who are genuinely good at Google Ads arrive at Microsoft confident that the skills transfer one-to-one. Most of them do. The handful that do not &#8211; editorial policy, tracking parameters, audience skew &#8211; are exactly the ones that get an account suspended in week one.<\/p><p>Five tips. Ordered by what will make or break your first month, not by what is most interesting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3427535 elementor-widget elementor-widget-table-of-contents\" data-id=\"3427535\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3427535\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3448104 elementor-widget elementor-widget-image\" data-id=\"3448104\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"479\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/Microsoft-Ads-for-Affiliates-roi-1024x767.jpg\" class=\"attachment-large size-large wp-image-44349\" alt=\"Microsoft Ads for Affiliates roi\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/Microsoft-Ads-for-Affiliates-roi-1024x767.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/Microsoft-Ads-for-Affiliates-roi-300x225.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/Microsoft-Ads-for-Affiliates-roi-768x576.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/Microsoft-Ads-for-Affiliates-roi-1536x1151.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/Microsoft-Ads-for-Affiliates-roi-2048x1535.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9557f98 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9557f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1. Read the Editorial Policy Before You Build Anything<\/span><\/h2><p><span style=\"font-weight: 400;\">This is the tip that saves accounts, so it goes first.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft&#8217;s editorial review is stricter than Google&#8217;s in several specific places that affect affiliates directly. <\/span>Thin affiliate sites get rejected.<span style=\"font-weight: 400;\"> Pages that exist only to redirect to a merchant, with no original content, no unique value, and no clear identity, will not survive review. Microsoft wants to see a destination that is a real property.<\/span><\/p><p><b>What &#8220;real property&#8221; means in practice:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Original content on the page beyond the offer itself<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visible contact information and a privacy policy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear disclosure that you earn commission<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No cloaking, no redirect chains, no landing page swaps after approval<\/span><\/li><\/ul><p><b>The categories that need extra care:<\/b><span style=\"font-weight: 400;\"> health and supplements, finance and credit, gambling, dating, and anything making earnings claims. These are not blocked, but they are reviewed harder and the claims you can make are narrower.<\/span><\/p><p><b>The practical move:<\/b><span style=\"font-weight: 400;\"> get one campaign approved on your cleanest, safest offer first. Build account history. Then expand into your more aggressive verticals from a position of standing rather than starting there. An account with three months of clean history gets treated very differently from one that appeared yesterday.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are unfamiliar with the account structure, Adcore&#8217;s guide to <\/span><a href=\"https:\/\/www.adcore.com\/blog\/what-are-microsoft-advertising-accounts\/\"><span style=\"font-weight: 400;\">what Microsoft Advertising accounts are<\/span><\/a><span style=\"font-weight: 400;\"> is a useful ten-minute read before you build.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c46c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"46c46c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">2. Do Not Import Your Google Campaigns Unedited<\/span><\/h2><p><span style=\"font-weight: 400;\">Microsoft&#8217;s import tool is excellent and it is also how most affiliates poison their first month.<\/span><\/p><p><span style=\"font-weight: 400;\">Import, absolutely. Rebuilding from scratch is a waste of a day. But affiliate campaigns on Microsoft Ads need four edits immediately after import, before you enable anything:<\/span><\/p><ol><li><b> Strip Google-specific tracking parameters.<\/b><span style=\"font-weight: 400;\"> ValueTrack parameters do not map one-to-one. Broken tracking on day one means you spend a week optimising against nothing. This is the most common single failure.<\/span><\/li><li><b> Rewrite the ad copy.<\/b><span style=\"font-weight: 400;\"> Microsoft&#8217;s audience is older and more likely searching from a work desktop. Copy that lands with a 28-year-old on mobile often reads as noise to a 48-year-old on a corporate machine. Test more formal, more specific, more proof-led angles.<\/span><\/li><li><b> Review the search partner settings.<\/b><span style=\"font-weight: 400;\"> Imported campaigns inherit settings that expose you to partner inventory you may not want at the start. Tighten it, then loosen deliberately once you have data.<\/span><\/li><li><b> Cut your keyword list by half.<\/b><span style=\"font-weight: 400;\"> Microsoft has lower volume than Google. A 2,000-keyword account spreads spend so thin that nothing accumulates enough data to optimise. Start with your proven winners only.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Adcore&#8217;s walkthrough on <\/span><a href=\"https:\/\/www.adcore.com\/blog\/how-to-get-started-with-microsoft-ads-2\/\"><span style=\"font-weight: 400;\">how to get started with Microsoft Ads<\/span><\/a><span style=\"font-weight: 400;\"> covers the import mechanics in detail.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5848745 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5848745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">3. Match Your Offers to Microsoft&#8217;s Audience<\/span><\/h2><p><span style=\"font-weight: 400;\">Affiliate marketing on Bing fails most often when a perfectly good offer meets the wrong audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft&#8217;s search audience skews <\/span>older, higher household income, and more likely to hold a management-level role<span style=\"font-weight: 400;\"> &#8211; largely because Bing is the default in Windows, Edge, and Office, so a large share of searches happen on a work machine during business hours.<\/span><\/p><p><b>Offers that tend to over-index on Microsoft:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B software and SaaS trials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial services, insurance, mortgage and credit comparison<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional services and certifications<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home improvement, home services, and higher-ticket retail<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health products aimed at 40+ audiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travel with a considered purchase cycle<\/span><\/li><\/ul><p><b>Offers that tend to under-index:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gaming and app installs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Youth fashion and trend-driven DTC<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anything requiring a mobile-first, impulse purchase<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is not a small optimisation. <br \/>Moving the same budget from a poorly-matched offer to a well-matched one frequently changes ROI more than every bid adjustment you will make all quarter. Pick the offer for the platform rather than forcing the platform to serve the offer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2124c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1c2124c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">4. Get Tracking Right on Day One<\/span><\/h2><p><span style=\"font-weight: 400;\">Affiliates lose more money to broken measurement than to bad media buying, and it is almost always fixable in an hour.<\/span><\/p><p><b>Install the UET tag properly.<\/b><span style=\"font-weight: 400;\"> Universal Event Tracking is Microsoft&#8217;s equivalent of the Google tag. Install it, verify it fires, and define at least one real conversion goal before you spend anything.<\/span><\/p><p><b>Where affiliates specifically get stuck:<\/b><span style=\"font-weight: 400;\"> when the conversion happens on the merchant&#8217;s site, you cannot fire a UET tag on it. Your options, in order of preference:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Postback \/ server-to-server<\/b><span style=\"font-weight: 400;\"> from your affiliate network into Microsoft, if the network supports it. This is the correct answer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offline conversion imports<\/b><span style=\"font-weight: 400;\"> using the Microsoft Click ID (MSCLKID), matched against your network&#8217;s reporting.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A proxy conversion<\/b><span style=\"font-weight: 400;\"> on your own page &#8211; an outbound click to the merchant &#8211; as a last resort. It is not revenue, but it is a consistent signal the algorithm can optimise toward.<\/span><\/li><\/ol><p><b>Pass MSCLKID through to your network&#8217;s sub-ID field.<\/b><span style=\"font-weight: 400;\"> Without it you can never attribute a commission back to a keyword, and you will be optimising blind for as long as the campaign runs.<\/span><\/p><p><b>Verify before you scale, not after.<\/b><span style=\"font-weight: 400;\"> Run $20 through the funnel and confirm a test conversion lands in Microsoft&#8217;s interface. That single check has saved more affiliate budgets than any bidding strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67f664 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"d67f664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">5. Judge Affiliate ROI on the Right Window<\/span><\/h2><p><span style=\"font-weight: 400;\">The last tip is the least glamorous and it is why most affiliates quit too early.<\/span><\/p><p><b>Set a 30-day conversion window, not 7.<\/b><span style=\"font-weight: 400;\"> Microsoft&#8217;s audience skews toward considered purchases. A seven-day window will systematically hide conversions that happened and hand you a false negative.<\/span><\/p><p><b>Give the campaign 30 days before a verdict.<\/b><span style=\"font-weight: 400;\"> Lower search volume means signals accumulate more slowly. The first week is calibration, not performance.<\/span><\/p><p><b>Watch commission-adjusted ROI, not CPA.<\/b><span style=\"font-weight: 400;\"> A $40 CPA on a $120 commission beats a $25 CPA on a $50 commission every time. Affiliate ROI is a margin calculation, and CPA alone will lead you to optimise toward your worst offers.<\/span><\/p><p><b>Reconcile against your network dashboard weekly.<\/b><span style=\"font-weight: 400;\"> Microsoft&#8217;s reported conversions and your network&#8217;s confirmed commissions will not match. Your network is the source of truth. Reconcile, then feed the true numbers back as offline conversions so the algorithm learns from reality.<\/span><\/p><p><b>One structural shortcut worth knowing:<\/b><span style=\"font-weight: 400;\"> getting favourable terms, ad credits, and platform-level support as an independent affiliate is difficult. Adcore&#8217;s <\/span><a href=\"https:\/\/www.adcore.com\/channel-partners\/?ref=blog\"><span style=\"font-weight: 400;\">Channel Partner Program<\/span><\/a><span style=\"font-weight: 400;\"> exists for exactly this &#8211; it is free to join with no spend minimum, it covers Microsoft account setup and billing, it provides access to <\/span><a href=\"https:\/\/www.adcore.com\/blog\/how-to-get-microsoft-ads-credits\/\"><span style=\"font-weight: 400;\">ad credits<\/span><\/a><span style=\"font-weight: 400;\"> that directly improve your margin, and your offers, relationships, and billing stay entirely yours.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff74e7b elementor-widget elementor-widget-text-editor\" data-id=\"ff74e7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 dir=\"ltr\" data-sourcepos=\"190:1-190:352;14513-14864\">CONCLUSION<\/h2><p class=\"isSelectedEnd\">Microsoft Ads for affiliates works for a boring structural reason: the same commercial intent is available in a much emptier auction, and thin margins survive cheap clicks in a way they cannot survive $5.42 ones. The five things that decide your first month are compliance, a properly edited import, offer-to-audience fit, closed-loop tracking, and a 30-day window.<\/p><p class=\"isSelectedEnd\">If you want to go further, the advanced version of this &#8211; scaling, bid strategy, MSAN retargeting, and margin engineering &#8211; is covered in <strong>10 Microsoft Ads Tips to Increase Affiliate ROI<\/strong>.<\/p><p>You can also get up to a <a href=\"https:\/\/couponer.app\/ms?ref=adcore-blog\" target=\"_blank\" rel=\"noopener\"><strong>$1,000 Microsoft Ads coupon<\/strong><\/a> through Couponer.app to help offset the cost of launching your first campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cbd0d elementor-widget elementor-widget-template\" data-id=\"42cbd0d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/44274#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Most affiliates who try Microsoft Ads for affiliates campaigns quit in the first two weeks, and it is almost never because the traffic was bad. It is because they ran a Google playbook on a platform with different compliance rules,&#8230;<\/p>\n","protected":false},"author":24,"featured_media":44345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"}],"tags":[],"authors":[250],"article_types":[182],"staff_picks":[102],"promotions":[418],"class_list":["post-44274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","authors-adcore-marketing-team","article_types-how-tos","staff_picks-staff-pick","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=44274"}],"version-history":[{"count":6,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44274\/revisions"}],"predecessor-version":[{"id":44353,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44274\/revisions\/44353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/44345"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=44274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=44274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=44274"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=44274"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=44274"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=44274"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=44274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}