{"id":44348,"date":"2026-08-18T17:02:43","date_gmt":"2026-08-18T14:02:43","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=44348"},"modified":"2026-08-19T14:21:27","modified_gmt":"2026-08-19T11:21:27","slug":"your-roas-is-lying-ecommerce-blind-spot","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/your-roas-is-lying-ecommerce-blind-spot\/","title":{"rendered":"Why Your ROAS Is Lying to You | eCommerce&#8217;s Biggest Blind Spot"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44348\" class=\"elementor elementor-44348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6980b93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6980b93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c1b03a\" data-id=\"34c1b03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fee6ba3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fee6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Welcome to <\/span><i><span style=\"font-weight: 400;\">From Clicks to Customers<\/span><\/i><span style=\"font-weight: 400;\">, a three-part series from Klaviyo and Adcore built around one idea: the brands that win Q4 are the ones that stop running paid media and lifecycle marketing as two separate jobs. This is Post 1 of 3.<\/span><\/p><p><span style=\"font-weight: 400;\">Picture two eCommerce brands: same category, same monthly spend on Google and Meta, same average order value, same target ROAS. On paper, they should perform similarly. Often, they won&#8217;t, and the difference usually isn&#8217;t creative, bid strategy, or budget.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3427535 elementor-widget elementor-widget-table-of-contents\" data-id=\"3427535\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__3427535\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3448104 elementor-widget elementor-widget-image\" data-id=\"3448104\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/keep_the_same_concept_2K_202608181717-768x429.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-44364\" alt=\"Klaviyo x Adcore\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/keep_the_same_concept_2K_202608181717-768x429.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/keep_the_same_concept_2K_202608181717-300x167.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/keep_the_same_concept_2K_202608181717-1024x572.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/keep_the_same_concept_2K_202608181717-1536x857.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/keep_the_same_concept_2K_202608181717-2048x1143.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c46c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"46c46c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">What your ad platforms actually know about your customers<\/h3><p>Google and Meta are exceptional at delivery, finding the person most likely to click or convert, in real time, at scale. But their intelligence stops at the edge of their own platform. They don&#8217;t know that the shopper who just &#8220;converted&#8221; returned the item a week later, or that another customer has a support ticket open over a bad delivery experience and shouldn&#8217;t be getting a &#8220;come back and shop again&#8221; ad. They definitely don&#8217;t know that someone who bought a walnut bed frame doesn&#8217;t want to see birch nightstands next, but without better signal, that&#8217;s exactly the ad they&#8217;ll get.<\/p><p>That gap gets filled one of two ways. Either a brand feeds its ad platforms a richer signal, flagging VIPs, at-risk churners, recent purchasers to exclude from prospecting, and best customers worth cloning into a lookalike audience, or the algorithm falls back on blunt data like &#8220;anyone who&#8217;s ever visited the site.&#8221; Same platforms, same budget, often different ROAS: not because one brand&#8217;s campaigns are built better, but because one brand feeds the machine better inputs. ROAS as reported inside Google Ads or Meta Ads only tells you how a campaign performed against the audience it was given, not whether that audience was the right one.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9557f98 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9557f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">What richer signal actually does to performance<\/h3><p>This isn&#8217;t theoretical. When Adcore tightened audience inputs for one retail client &#8211; sharper segmentation, owned channel data fed back into the platform, creative aligned to where each customer actually sat in the funnel &#8211; spend dropped 24% and impressions climbed 118%. Same budget, same platform, different information going in.<\/p><p>Most brands haven&#8217;t touched that lever yet. Email, SMS, and purchase history are among the richest audience signals available &#8211; and they&#8217;re the ones most paid campaigns still aren&#8217;t using.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5848745 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5848745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">The part your ad platform can&#8217;t see<\/h3><p>What happens to a customer after they convert usually lives somewhere else entirely &#8211; in the systems tracking email, SMS, purchase history, and lifecycle behaviour. Whether they come back for a second order or what their real lifetime value turns out to be &#8211; that data rarely makes it back into the platform that acquired them. Tracing that full path changes how you&#8217;d judge a campaign, relative to trusting reported ROAS in isolation.<\/p><p>To be clear: Google Ads and Meta Ads remain the system of record for spend, delivery, and platform-level performance. Nothing about closing this loop replaces that. What changes is the layer running alongside them &#8211; pushing sharper, customer-data-informed audiences in for suppression, retargeting, and lookalikes, while pulling funnel and revenue data back out. That loop runs both ways. Consent captured through Meta and Google lead ads should land back in the same customer record, not sit stranded in a platform export nobody checks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de5fef elementor-widget elementor-widget-image\" data-id=\"9de5fef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/uc?export=download&#038;id=10FMGGNPRJAO-BMIUM-9qPhQJPMYhhx2H\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/x-3-1024x572.jpg\" class=\"attachment-large size-large wp-image-44369\" alt=\"ROAS\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/x-3-1024x572.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/x-3-300x167.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/x-3-768x429.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/x-3-1536x857.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2026\/08\/x-3-2048x1143.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67f664 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"d67f664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">What to watch instead of ROAS: revenue per customer<\/h3><p>The fix isn&#8217;t a fancier attribution model, it&#8217;s a different question. Instead of asking what a campaign&#8217;s conversions cost, ask what those customers are actually worth over the next 60 to 90 days. Revenue per customer, run alongside day-one ROAS, is the number that answers it.<\/p><p>A campaign with mediocre 30-day ROAS but strong 90-day customer value is often a better outcome than one with strong ROAS and retention that stops at the first order, the full-funnel view ROAS alone can&#8217;t give you. Part 2 of this series covers the specific audience moves; Part 3 turns revenue per customer into the metric that keeps paid and email pointed at the same outcome across BFCM.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d0f31 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"23d0f31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Why this matters heading into BFCM<\/h3><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\">Klaviyo&#8217;s BFCM 2025 data shows shoppers who received both email and text messages placed 11% more orders, added 34% more items to cart, and viewed 71% more products than single-channel shoppers, while email revenue grew 15% year-over-year and text grew 25% (<a href=\"https:\/\/www.klaviyo.com\/blog\/how-cross-channel-orchestration-shaped-bfcm?utm_source=adcore.com&amp;utm_medium=blog&amp;utm_campaign=bfcm\" target=\"_blank\" rel=\"noopener\">Klaviyo, &#8220;How cross-channel orchestration and the rise of text messaging shaped BFCM 2025&#8221;<\/a>). Adcore&#8217;s own client data points the same direction: accounts running on richer, customer-informed audiences have consistently outperformed accounts running on platform defaults, well before BFCM volume even hits. BFCM raises the stakes further: competition for the same audiences drives media costs up, and the customers acquired over BFCM weekend set the size of the repeat-customer base a brand carries into the next year. Getting audience quality and revenue-per-customer measurement right before Q4 ramps up compounds, getting it wrong compounds too, in the wrong direction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ccc42 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"b5ccc42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Three things to check in preparation\u00a0<\/h3><p>These three checks line up with Phase 1, Audit + Prepare, the first of four phases in the 2026 BFCM Calendar Adcore and Klaviyo built together, running from lots of post-BFCM audit work.<\/p><ul><li>Audit what audiences you&#8217;re actually sending to Google and Meta. Real segments, VIPs, churn-risk customers, high-LTV lookalike seeds, recent-purchaser suppression lists, or just &#8220;all visitors&#8221; and &#8220;all purchasers&#8221;.<\/li><li>Check whether lead-ad subscribers are flowing back into your customer database. Consent collected through Meta and Google lead ads should land somewhere your team can actually follow up from.<\/li><li>Map one full journey end to end, ad click, site behavior, placed order, and what that customer did afterward. If that means pulling data from three different tools, that&#8217;s the gap worth closing before Q4 spend ramps up.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fae66d MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1fae66d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The takeaway before Q4 planning starts<\/h3><p>None of this means paid media is underperforming, or that Google and Meta&#8217;s own reporting should be ignored, it&#8217;s still the right place to judge delivery and platform-level performance. It means ROAS reported in isolation can only tell you about the audience you gave the algorithm, not whether it was the right one, or what happened to those customers afterward.<\/p><p>Brands that treat customer data and paid media as one connected system, feeding sharper audiences in, pulling revenue and lifecycle outcomes back out, go into Q4 with a clearer view of where their budget is actually working. Adcore has generated over $1.03B in revenue for clients running exactly this playbook. If any of the three checks above turned up a gap, it&#8217;s worth raising before Q4 planning locks in.<\/p><p>Get the full 2026 BFCM Calendar. See all four phases, Audit + Prepare, Ad Testing + Segmentation, Execution, and Retention + Reporting, mapped month by month. <a href=\"https:\/\/drive.google.com\/file\/d\/10FMGGNPRJAO-BMIUM-9qPhQJPMYhhx2H\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">Download the calendar.<\/a><\/p><p>Thinking through your Q4 strategy? Adcore and Klaviyo work with ANZ retailers on exactly this kind of paid-and-lifecycle alignment. <a href=\"https:\/\/www.adcore.com\">Get in touch with Adcore<\/a> or <a href=\"https:\/\/www.klaviyo.com\/partner\/signup?utm_source=001Nu00000LLzxJIAT&amp;utm_medium=partner\" target=\"_blank\" rel=\"noopener\">explore Klaviyo&#8217;s platform.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cbd0d elementor-widget elementor-widget-template\" data-id=\"42cbd0d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/44348#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome to From Clicks to Customers, a three-part series from Klaviyo and Adcore built around one idea: the brands that win Q4 are the ones that stop running paid media and lifecycle marketing as two separate jobs. This is Post&#8230;<\/p>\n","protected":false},"author":34,"featured_media":44364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/adcore\/","category_name":"Adcore"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-agencies\/","category_name":"Marketing Agencies"}],"tags":[],"authors":[425],"article_types":[179],"staff_picks":[102],"promotions":[418],"class_list":["post-44348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adcore","category-e-commerce","category-marketing-agencies","authors-ben-edelmann","article_types-articles","staff_picks-staff-pick","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=44348"}],"version-history":[{"count":32,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44348\/revisions"}],"predecessor-version":[{"id":44396,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/44348\/revisions\/44396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/44364"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=44348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=44348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=44348"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=44348"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=44348"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=44348"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=44348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}