Microsoft Advertising identity verification (AIV) usually fails because the business name or address in your account doesn’t match your documents, the documents are expired or unclear, or you used a non-business email. Correct the account details, gather current documents, then resubmit or use the appeal link that appears in Account settings after a failed attempt.<\/p>\n
Advertiser Identity Verification (AIV)<\/a> is Microsoft’s program for confirming the legal identity of a business or an individual advertiser. Microsoft introduced it in 2022<\/a> to fight scams and payment fraud. Once verified, Microsoft can show the advertiser’s name and country to people who see the ads, which builds trust with searchers.<\/p>\n The fastest, most reliable way to resolve this is to reach out to a Microsoft Advertising Elite partner like Adcore.<\/strong> Elite is the highest of Microsoft’s three partner tiers (Partner, Select and Elite), and Elite partners can escalate cases directly through Microsoft’s partner team.<\/p>\n How Adcore can help:<\/strong><\/p>\n Reach out to Adcore’s Elite partner team for free Microsoft Ads support<\/a><\/strong><\/p>\n<\/div>\n Microsoft requests verification by email for specific accounts. You can’t opt other accounts into it, and you can’t skip it once it’s requested. You can verify as a business or as an individual, and the business route has more steps: tax ID, business documents and, sometimes, website documents.<\/p>\n Most failures come down to one of six issues:<\/p>\n Choose business verification if you advertise for a registered company. Choose individual verification only if you are a sole trader without registration documents, or if Microsoft asks for it. Individual verification needs a government-issued photo ID and a photo that matches your current appearance. Picking the wrong route is a quiet cause of repeated failures.<\/p>\n Microsoft has changed enforcement over time. When AIV launched, unverified advertisers risked having ads stop. In 2023 Microsoft relaxed the rules<\/a> so that ads are paused only in specific scenarios. Even so, an unresolved verification request is a risk for any account you depend on, so treat it as urgent.<\/p>\n Verification problems often need a person to look at the documents and the account side by side, but Microsoft runs one central support desk for all advertisers. Small and mid-sized businesses rarely get a dedicated rep, and agents on chat<\/a> can usually only confirm that the case is in review. Microsoft’s model is to support these advertisers through Partner Program channel partners, who can prepare cases properly and follow up on stuck ones through Microsoft’s partner team.<\/p>\n Yes. Fix the details and resubmit, or file an appeal from the link in your account’s verification status.<\/p>\n They can. Microsoft may pause ads for accounts that don’t complete verification when it is requested.<\/p>\n Contact support or a Microsoft partner for the document types accepted in your market.<\/p>\n Only the accounts Microsoft sends a request for.<\/p>\nRecommended solution: get help from a Microsoft Ads Elite partner<\/h2>\n
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Why did my verification fail?<\/h2>\n
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How to fix a failed verification<\/h2>\n
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Business vs individual: which should you choose?<\/h2>\n
What happens if you don’t fix it?<\/h2>\n
Why verification issues drag on<\/h2>\n
FAQ<\/h2>\n
Can I retry Microsoft Ads verification after it fails?<\/h3>\n
Will my ads stop if verification fails?<\/h3>\n
What if my country isn’t covered by the listed documents?<\/h3>\n
Do I need to verify every account in my manager account?<\/h3>\n
Pass verification with partner help<\/h2>\n