{"id":44676,"date":"2026-11-14T14:00:00","date_gmt":"2026-11-14T12:00:00","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=44676"},"modified":"2026-11-05T10:34:10","modified_gmt":"2026-11-05T08:34:10","slug":"microsoft-ads-auction-insights-no-data","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/microsoft-ads-auction-insights-no-data\/","title":{"rendered":"Microsoft Ads Auction Insights Not Showing Data? Here&#8217;s Why"},"content":{"rendered":"<h2>Quick answer<\/h2>\n<p>Microsoft Ads auction insights shows no data when the selected campaign, ad group or keyword hasn&#8217;t reached a minimum level of activity. New campaigns, low-impression keywords and short date ranges are the usual causes. Widen the date range, run the report at campaign level and remember data is kept for 180 days only.<\/p>\n<h2>What auction insights is for<\/h2>\n<p>The <a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en\/51126\" target=\"_blank\" rel=\"noopener\" style=\"color:#0d6ce5 !important;text-decoration:underline;\">auction insights report<\/a> shows how your ads compete with other advertisers&#8217; ads in the same auctions. It lists competitor domains and metrics such as impression share, overlap rate and how often they ranked above you. It&#8217;s one of the few ways to see competitive pressure directly in Microsoft Advertising.<\/p>\n<div class=\"adcore-elite-cta\" data-links-added=\"1\" style=\"border:2px solid #1a56db;border-radius:10px;padding:22px 26px;background:#f2f6ff;margin:28px 0;\">\n<h2>Recommended solution: get help from a Microsoft Ads Elite partner<\/h2>\n<p><strong>The fastest, most reliable way to resolve this is to reach out to a Microsoft Advertising Elite partner like Adcore.<\/strong> Elite is the highest of Microsoft&#8217;s three partner tiers (Partner, Select and Elite), and Elite partners can escalate cases directly through Microsoft&#8217;s partner team.<\/p>\n<p><strong>How Adcore can help:<\/strong><\/p>\n<ul style=\"list-style:none !important;padding-left:0 !important;margin:8px 0 14px !important;\">\n<li style=\"list-style:none !important;margin:0 0 8px;padding-left:0;\"><span class=\"adcore-check\" style=\"color:#1a56db;font-weight:700;margin-right:8px;\">&#10003;<\/span><strong>A dedicated Microsoft Ads specialist<\/strong> you contact directly, instead of a general support queue.<\/li>\n<li style=\"list-style:none !important;margin:0 0 8px;padding-left:0;\"><span class=\"adcore-check\" style=\"color:#1a56db;font-weight:700;margin-right:8px;\">&#10003;<\/span><strong>Escalations through Microsoft&#8217;s partner team<\/strong> for suspensions, verification, billing and platform issues.<\/li>\n<li style=\"list-style:none !important;margin:0 0 8px;padding-left:0;\"><span class=\"adcore-check\" style=\"color:#1a56db;font-weight:700;margin-right:8px;\">&#10003;<\/span><strong>Hands-on fixes<\/strong> for account setup, conversion tracking, Google imports and campaign delivery.<\/li>\n<li style=\"list-style:none !important;margin:0 0 8px;padding-left:0;\"><span class=\"adcore-check\" style=\"color:#1a56db;font-weight:700;margin-right:8px;\">&#10003;<\/span><strong>Partner promotions and credits<\/strong> for eligible new accounts.<\/li>\n<li style=\"list-style:none !important;margin:0 0 8px;padding-left:0;\"><span class=\"adcore-check\" style=\"color:#1a56db;font-weight:700;margin-right:8px;\">&#10003;<\/span><strong>Completely free:<\/strong> no fees, no minimum spend, no contract, and you keep full ownership of your accounts.<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.adcore.com\/microsoft-advertising-support-partner\/\" style=\"color:#0b2e6f !important;text-decoration:underline;\">Reach out to Adcore&#8217;s Elite partner team for free Microsoft Ads support<\/a><\/strong><\/p>\n<\/div>\n<h2>Why the report is empty<\/h2>\n<ul style=\"list-style:disc outside !important;padding-left:28px;margin:0 0 20px 0;\">\n<li style=\"list-style:disc outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\"><strong>Too few impressions.<\/strong> Microsoft doesn&#8217;t generate auction insights for new campaigns or items with too few impressions.<\/li>\n<li style=\"list-style:disc outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\"><strong>Date range too short.<\/strong> A few days of data may not reach the threshold, especially in low-volume accounts.<\/li>\n<li style=\"list-style:disc outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\"><strong>Too granular.<\/strong> A single low-volume keyword may have nothing, while its campaign has plenty.<\/li>\n<li style=\"list-style:disc outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\"><strong>Outside retention.<\/strong> Data older than 180 days isn&#8217;t available.<\/li>\n<li style=\"list-style:disc outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\"><strong>Manager account limit.<\/strong> You can&#8217;t run the report across more than 300 accounts at once. Filter to fewer.<\/li>\n<li style=\"list-style:disc outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\"><strong>Wrong campaign type.<\/strong> The report is built for search auctions, so <a href=\"https:\/\/www.adcore.com\/blog\/microsoft-audience-network-msan-what-you-need-to-know\/\" style=\"color:#0d6ce5 !important;text-decoration:underline;\">audience traffic<\/a> won&#8217;t appear.<\/li>\n<\/ul>\n<h2>How to get data<\/h2>\n<ol style=\"list-style:decimal outside !important;padding-left:28px;margin:0 0 20px 0;\">\n<li style=\"list-style:decimal outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\">Open <strong>Campaigns<\/strong>, <strong>Ad groups<\/strong> or <strong>Keywords<\/strong> in the account.<\/li>\n<li style=\"list-style:decimal outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\">Select <strong>Auction insights<\/strong>.<\/li>\n<li style=\"list-style:decimal outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\">Choose a wider date range, such as the last 30 or 90 days.<\/li>\n<li style=\"list-style:decimal outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\">Start at campaign level, then drill down to ad groups or keywords with volume.<\/li>\n<li style=\"list-style:decimal outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\">At manager account level, use filters to stay under 300 accounts.<\/li>\n<li style=\"list-style:decimal outside !important;font-size:19px !important;line-height:29px !important;margin:0 0 10px 0;padding-left:4px;\">Download the report and segment by device or time to find patterns.<\/li>\n<\/ol>\n<h2>How to read the report<\/h2>\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>What it tells you<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Impression share<\/td>\n<td>How often you showed out of the auctions you were eligible for<\/td>\n<\/tr>\n<tr>\n<td>Overlap rate<\/td>\n<td>How often a competitor&#8217;s ad showed at the same time as yours<\/td>\n<\/tr>\n<tr>\n<td>Position above rate<\/td>\n<td>How often a competitor&#8217;s ad ranked above yours when both showed<\/td>\n<\/tr>\n<tr>\n<td>Top of page rate<\/td>\n<td>How often an ad showed above the organic results<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The report doesn&#8217;t show competitors&#8217; bids, budgets or keywords. Use it to spot new competitors, changes in pressure over time, and campaigns where you&#8217;re losing visibility.<\/p>\n<h2>Why Google and Microsoft data differ<\/h2>\n<p>Google and Microsoft run <a href=\"https:\/\/www.adcore.com\/blog\/microsoft-ads-vs-google-ads-compared\/\" style=\"color:#0d6ce5 !important;text-decoration:underline;\">separate auctions<\/a> with different advertisers and traffic volumes. A competitor that dominates Google may barely appear on Microsoft, and the reverse. Lower volume on Microsoft can also mean thresholds aren&#8217;t reached as quickly, so use wider date ranges than you would on Google.<\/p>\n<h2>Why reporting questions need a partner<\/h2>\n<p>Reading competitor data well takes context about the account and the market. Microsoft supports all advertisers through one central desk and gives small and mid-sized businesses hands-on help through its Partner Program channel partners.<\/p>\n<h2>FAQ<\/h2>\n<h3>Why does Google show auction insights but Microsoft doesn&#8217;t?<\/h3>\n<p>Each platform has its own thresholds and traffic levels. Lower volume on Microsoft can mean the threshold isn&#8217;t reached.<\/p>\n<h3>Where is auction insights in the Microsoft Ads interface?<\/h3>\n<p>Under the campaign pages (Campaigns, Ad groups or Keywords), and in the <a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en\/60027\" target=\"_blank\" rel=\"noopener\" style=\"color:#0d6ce5 !important;text-decoration:underline;\">Competition section<\/a>.<\/p>\n<h3>Can I see auction insights for Audience Network traffic?<\/h3>\n<p>The report is built for search auctions. Use placement reports for Audience Network data.<\/p>\n<h3>How far back can I look?<\/h3>\n<p>Up to 180 days.<\/p>\n<h2>Get competitor insights that make sense<\/h2>\n<p>Adcore reviews auction data and helps you act on it, as part of free Elite partner support. <a href=\"https:\/\/www.adcore.com\/microsoft-advertising-support-partner\/\" style=\"color:#0d6ce5 !important;text-decoration:underline;\">Get free Microsoft Ads support<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick answer Microsoft Ads auction insights shows no data when the selected campaign, ad group or keyword hasn&#8217;t reached a minimum level of activity. New campaigns, low-impression keywords and short date ranges are the usual causes. Widen the date range, run the report at campaign level and remember data is kept for 180 days only. 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