Last month a small e-commerce owner asked me in our PPC community whether Bing was “worth a try”. She had a $300 test budget and was nervous about spending it on a channel she’d never used. I asked if she had a Bing Ads promo code. She didn’t know they existed. Ten minutes later she had one worth up to $1,000, and her $300 test had become a real one.<\/p>\n
That’s the thing about promo codes. They don’t change how good the platform is. They change how much you can afford to learn before you decide. And there is a lot to learn: Bing handled 8.73% of US searches in June 2026, according to StatCounter<\/a>, much of it from people your Google campaigns never reach.<\/p>\n Behavioral economists call the hesitation she felt loss aversion. A possible loss weighs on us about twice as much as an equal gain, so we hold back from testing new channels. A promo code takes most of that risk off the table.<\/p>\n In this article, we’ll give you 2 ways to redeem a Bing Ads promo code worth up to $1,000 in ad credit, along with who qualifies, the rules that apply and how to check that your code is working.<\/p>\n A Bing Ads promo code adds free ad credit to a new Microsoft Advertising account. Bing Ads was renamed Microsoft Advertising in 2019, but the codes, the platform and the redemption steps are the same under both names.<\/p>\n We see three reasons to use one.<\/p>\n The credit stretches your first budget much further. For small businesses and startups, that can be the difference between a test that’s too small to read and one that gives you real data.<\/p>\n With extra budget in the account, you can try different keywords, audiences and ad formats and see what actually moves the needle. You find out whether Bing works for your business before committing your own money at scale.<\/p>\n Fewer advertisers compete in most Bing auctions than on Google. Add a promo code on top, and you can run strong, well-funded campaigns where your competitors aren’t even showing up.<\/p>\n Eligibility depends on the promotion and your location, but most offers follow the same general guidelines:<\/p>\n Always read the terms attached to your code. If you’re unsure whether you qualify, Microsoft Advertising support can confirm it for your account.<\/p>\n Once you’ve found a promotion you’re eligible for, check its criteria. They vary by offer and location, but these five come up on almost every code.<\/p>\n Every promo code has an expiry date. Use it before then, or it becomes invalid. The credit itself also expires, typically around 90 days after it’s awarded.<\/p>\n Most codes require a qualifying spend on Microsoft Advertising before the credit is applied. The amount varies by promotion, but it’s usually achievable for most businesses.<\/p>\n You need a valid payment method and billing address on file before you redeem the code. Set these up correctly first to avoid problems later.<\/p>\n Most codes only work on Microsoft Advertising accounts that are less than 30 days old. This prevents abuse and gives new businesses a fair chance to try the platform at a discount.<\/p>\n Codes can’t be combined with other offers or discounts, and each new customer can redeem only one promotional offer.<\/p>\n If you already have a code, from Couponer or any other source, here’s how to add it:<\/p>\n Microsoft’s help article on promotional offers<\/a> shows the same flow if your account layout looks different.<\/p>\n The easier route is to use a tool that generates a code for you. Couponer is a free app built by Adcore that gives new Microsoft Advertising account owners a promotional code worth up to $1,000. It takes three steps:<\/p>\n That’s it. Once you’re eligible and meet the qualifying spend, the credit is applied to your advertising costs. Couponer was built by Adcore, an Elite tier Microsoft Advertising partner, so the process is safe and the codes are valid.<\/p>\n For screenshots of each redemption screen, see our guide to Microsoft Ads coupons<\/a>.<\/p>\n Once your code is in, track it to make sure it’s working as expected.<\/p>\n Go to Tools, then Billing & Payments, and open View promotional offers. There you’ll see the offer amount, how much qualifying spend is left, how much credit has been awarded, and when the offer expires.<\/p>\n If the code doesn’t appear, or the spend isn’t counting, check the usual suspects: an account older than 30 days, a missing payment method, an expired code or a typo. Our Microsoft Ads support Q&A<\/a> lists the fastest way to reach Microsoft if you still need help.<\/p>\n One tip from experience: have your first campaign ready before you redeem. The credit’s expiry clock starts when it’s awarded, whether your ads are live or not. If you run Google Ads, import your best campaigns into Microsoft Advertising so you can launch on day one.<\/p>\n Couponer is a free app built by Adcore that generates promotional ad-credit codes for new advertising accounts, including Microsoft Advertising (Bing Ads). It’s the fastest way to get a Bing Ads promo code that’s valid for your account and worth more than a typical public offer.<\/p>\n Ready to stretch your first budget further? Get your Bing Ads promo code through Couponer<\/a> and start with up to $1,000 in ad credit.<\/strong><\/p>\n<\/div>\n A Bing Ads promo code can add up to $1,000 in ad credit to a new Microsoft Advertising account, as long as the account is under 30 days old, a payment method is on file and you meet the qualifying spend. Redeem it manually if you already have a code, or let Couponer generate one for you in three steps. If you want to go further, read our guide on how to get Microsoft Ads credits<\/a> and plan your first campaigns before the credit lands.<\/p>\n Yes. Microsoft renamed Bing Ads to Microsoft Advertising in 2019, and the promo codes didn’t change. A code sold or shared as a Bing Ads promo code is redeemed in your Microsoft Advertising account, under Tools, Billing & Payments, in the promotional offers section. The rules on eligibility and qualifying spend are the same.<\/p>\n Microsoft limits most promo codes to accounts less than 30 days old to prevent misuse. The codes are designed to help new advertisers try the platform at a lower cost, not to discount ongoing spend for existing customers. An account that has been active before, even years ago, usually won’t qualify.<\/p>\n Yes. A promo code gives a small business more budget to test keywords, audiences and ad formats without a big upfront commitment. Combined with less crowded auctions than Google, that extra budget can help a smaller advertiser win visible positions and gather enough data to know what works.<\/p>\nWhy Should You Get a Bing Ads Promo Code?<\/h2>\n
Start advertising at a lower cost<\/h3>\n
Test without a long-term commitment<\/h3>\n
Stand out from the competition<\/h3>\n
Who Is Eligible for a Bing Ads Promo Code?<\/h2>\n
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Bing Ads Promo Code Criteria<\/h2>\n
Expiration date<\/h3>\n
Minimum spend<\/h3>\n
Payment method and billing address<\/h3>\n
Account age under 30 days<\/h3>\n
One code per account<\/h3>\n
How to Get a Bing Ads Promo Code: 2 Ways<\/h2>\n
Option 1: Redeem a code manually<\/h3>\n
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Option 2: Get a code through Couponer<\/h3>\n
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How to Check Your Bing Ads Promo Code Status<\/h2>\n
Why Choose Couponer for Your Bing Ads Promo Code<\/h2>\n
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Summary<\/h2>\n
Frequently Asked Questions<\/h2>\n
Is a Bing Ads promo code the same as a Microsoft Advertising promo code?<\/h3>\n
Why do Bing Ads promo codes only work on new accounts?<\/h3>\n
Can a Bing Ads promo code help a small business compete?<\/h3>\n