ADCORE announces the renewal of $125 million contract with IGAA
to manage its online advertising spend over 5 years
TORONTO, ONTARIO – August 13, 2019 – Adcore Inc. (the “Corporation” or “Adcore”)
(TSXV:ADCO), a leading provider of machine-learning powered advertising technologies used by digital
agencies and advertisers to enhance and maximize Search Engine Marketing (“SEM”), announced that the
Israeli Government Advertising Agency (“IGAA”), on behalf of the Israel Ministry of Tourism, has
renewed its contract for another year.
Currently in its second year, the original five-year contract calls for Adcore to manage, jointly with Maple
Team Ltd., a budget of CAD$25 million in online advertising spend per year and is renewable annually
without requirement of further government tendering.
Since implementation of the contract, tourism in Israel has increased 14% from 2017 to 2018 to a record
4.4 million visitor arrivals. Parties believe that the Adcore platform, currently being used to power IGAA’s
advertising campaigns, has contributed to greater effectiveness in reaching potential tourists, as is evidenced
by the outstanding results.
“The renewal of this contract is a significant vote of confidence in Adcore’s technologies and services”
stated Omri Brill, Adcore’s CEO. “We continue to deliver industry-leading technologies and services to
help online travel advertisers scale-up their digital marketing campaigns.”
Adore is a leading provider of machine-learning powered advertising technologies. Adcore’s suite of
solutions empowers digital advertisers with automated solutions to enhance and maximize their Search
Engine Marketing (“SEM”). Adcore’s technologies are designed for in-house marketing professionals,
freelancers and advertising agencies to scale their SEM activity and maximize their ROI.
By combining extensive industry knowledge and experience with its proprietary artificial intelligence
(“AI”) engine, Adcore offers a unique SEM platform. In addition to being named numerous times on
Deloitte’s Fast 50 Technology list, Adcore is a certified Google Premier Partner.
Adcore serves hundreds of clients worldwide including Digital Marketing Agencies, e-Commerce
Businesses, Travel, Financial Technology, and Gaming Companies and its strength as an agile and leading
player in the industry has led to winning the largest online tender to date in Israel, a co-managed 5-year
$125 million contract with the Israel Government Advertising Agency.
Established in 2006 and majority-owned by its founder and CEO, Mr. Omri Brill, the Corporation employs
over thirty people in its headquarters in Tel Aviv, Israel and satellite offices in Melbourne, Australia,
Toronto, Ontario, and Winnipeg, Manitoba.
For more information about Adcore, please visit https://www.adcore.com/investor
This press release contains certain forward-looking statements, including statements about the Corporation.
Wherever possible, words such as “may”, “will”, “should”, “could”, “expect”, “plan”, “intend”,
“anticipate”, “believe”, “estimate”, “predict” or “potential” or the negative or other variations of these
words, or similar words or phrases, have been used to identify these forward-looking statements. These
statements reflect management’s current beliefs and are based on information currently available to
management as at the date hereof.
Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could
cause actual results, performance or achievements to differ materially from the results discussed or implied
in the forward-looking statements. These factors should be considered carefully and readers should not
place undue reliance on the forward-looking statements. Although the forward-looking statements
contained in this press release are based upon what management believes to be reasonable assumptions, the
Corporation cannot assure readers that actual results will be consistent with these forward-looking
statements. These forward-looking statements are made as of the date of this press release, and the
Corporation assumes no obligation to update or revise them to reflect new events or circumstances, except
as required by law.
For further information please contact:
Robert Munro, Director Omri Brill, CEO
Telephone: 888-448-4969 Telephone: 647-497-5337
Email: firstname.lastname@example.org Email: email@example.com
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