ADCORE reports record second quarter 2019 results; highlighted by 53% YOY revenue growth

Generated $3.59 million in Revenue and $1.08 million in Adjusted EBITDA

TORONTO, ONTARIO – August 29, 2019 – Adcore Inc. (the “Corporation” or “Adcore”)
(TSXV:ADCO), a leading provider of machine-learning powered advertising technologies used by digital
agencies and advertisers to enhance and maximize Search Engine Marketing (“SEM”), today announced
its financial results for the three and six months ended June 30, 2019.

Second Quarter 2019 Highlights

• Successfully completed a public listing on the TSX Venture Exchange by way of a reverse take-over
between Adcore’s wholly-owned subsidiary, Podium Advertising Technologies Ltd., and County
Capital One Ltd. (“County)” and began trading on May 29, 2019 under the symbol TSXV:ADCO
• When combined with funds in County at the time of closing, raised gross proceeds of approximately
$4.0 million as part of the going-public effort
• Total revenue was $3.59 million compared to $2.35 million for the same period in 2018, an increase of
• Revenue less media costs (gross margin) was 58% compared to 55% for the same period in 2018.
• Adjusted EBITDA (see “Use of Non-IFRS Measures”) was $1.08 million compared to Adjusted
EBITDA of $0.87 million for the same period in 2018, an increase of 24%
• Continued to invest in its global sales and marketing team and industry-leading technology, including
the launch of an upgraded Alert system on the SEMDOC2 platform as well as the launch of an AI feed
mapping feature on the feed:itor platform
• As of June 30, 2019, total working capital was $3.56 million compared to ($161,000) for the year ended
Dec 31, 2018, an increase of $3.72 million
• As of June 30, 2019, the Corporation’s cash and cash equivalents was $4.4 million
• Opened a Toronto office and relocated Adcore’s Head of Sales from Tel-Aviv to accelerate North
American sales
• Announced two significant contracts; the renewal of the Israeli Government Advertising Agency’s
$125 million, 5-year contract and Experience Oz, Australia and New Zealand’s number one site for
travel experiences, up to $5 million contract

“Our growth continues to outpace the market and our competitors, with yet another record quarter of
revenue and earnings,” said Omri Brill, Chief Executive Officer. “Our outlook for the second half of the
year, historically the stronger half of the year, remains extremely bullish and we expect to make several
exciting announcements over the coming months to drive shareholder value.”


Adjusted EBITDA

Management uses Adjusted earnings before interest, income taxes, depreciation, and amortization
(“Adjusted EBITDA”) as a key financial metric to evaluate Adcore’s operating performance and for
planning and forecasting future business operations. Adjusted EBITDA excludes significant items which
are non-operating in nature in order to evaluate Adcore’s core operating performance against prior periods.
Adjusted EBITDA is not a measure of financial performance under GAAP and should be considered in
addition to, and not as a substitute for net earnings, the overall change in cash or liquidity of the business as a
whole. Management believes the use of Adjusted EBITDA allows investors and analysts to understand the
results of the continuing operations of the Corporation and its subsidiary, by excluding certain items that
have a disproportionate impact on Adcore’s results for a particular period. Management’s method of
determining non-GAAP financial measures are evaluated periodically and may differ from other companies’
methods and therefore may not be comparable to those used by other companies.

The following table presents the adjusted EBITDA for the periods ended:


ADCORE’s second-quarter 2019 financial statements are available on the Corporation’s Sedar profile at All amounts are in CAD and are based on ADCORE’s condensed interim financial
statements for the three and six months ending June 30, 2019, and related notes prepared in accordance with
International Financial Reporting Standards (IFRS), unless otherwise noted.

Amounts in this press release are in CAD based on the following USD to CAD exchange rates: Q2 2018 –
1.2912, Q2 2019 – 1.3375 (source: Bank of Canada).

Adore is a leading provider of machine-learning powered advertising technologies. Adcore’s suite of
solutions empowers digital advertisers with automated solutions to enhance and maximize their Search
Engine Marketing (“SEM”). Adcore’s technologies are designed for in-house marketing professionals,
freelancers and advertising agencies to scale their SEM activity and maximize their ROI.

By combining extensive industry knowledge and experience with its proprietary artificial intelligence
(“AI”) engine, Adcore offers a unique SEM platform. In addition to being named numerous times on
Deloitte’s Fast 50 Technology list, Adcore is a certified Google Premier Partner.

Adcore serves hundreds of clients worldwide including Digital Marketing Agencies, e-Commerce
Businesses, Travel, Financial Technology, and Gaming Companies and its strength as an agile and leading
player in the industry has led to winning the largest online tender to date in Israel, a co-managed 5-year
$125 million contract with the Israel Government Advertising Agency.

Established in 2006 and majority-owned by its founder and CEO, Mr. Omri Brill, the Corporation employs
over thirty people in its headquarters in Tel Aviv, Israel and satellite offices in Melbourne, Australia,
Toronto, Ontario, and Winnipeg, Manitoba.

For more information about Adcore, please visit


This press release contains certain forward-looking statements, including statements about the Corporation.
Wherever possible, words such as “may”, “will”, “should”, “could”, “expect”, “plan”, “intend”,
“anticipate”, “believe”, “estimate”, “predict” or “potential” or the negative or other variations of these
words, or similar words or phrases, have been used to identify these forward-looking statements. These
statements reflect management’s current beliefs and are based on information currently available to
management as at the date hereof.

Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could
cause actual results, performance or achievements to differ materially from the results discussed or implied
in the forward-looking statements. These factors should be considered carefully and readers should not
place undue reliance on the forward-looking statements. Although the forward-looking statements
contained in this press release are based upon what management believes to be reasonable assumptions, the
Corporation cannot assure readers that actual results will be consistent with these forward-looking
statements. These forward-looking statements are made as of the date of this press release, and the
Corporation assumes no obligation to update or revise them to reflect new events or circumstances, except
as required by law.

For further information please contact:

Robert Munro, Director                                                              Omri Brill, CEO
Telephone: 888-448-4969                                                        Telephone: 647-497-5337
Email:                                                        Email:


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the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or the accuracy of
this release.