Name and position: Ilana Avtsin, Marketing Manager at Adcore

Position Seniority: One year.

 

Previous Positions: Start-up Marketing Manager, Freelancer in Digital Design, Social Management and Marketing.

 

Education: BA in Economics and Communication from Tel-Aviv University.

 

What brought you to the field of technology?

My parents are both software engineers, so I guess from a young age I had an affinity for technology, it was always present at home. I have always loved experimenting with new software and trying to figure out how things work behind the scenes. At the same time, unlike my parents, I wanted to incorporate a creative aspect into my career. The crazy growth of digital marketing in general, and its demand in high-tech companies in particular, created an ideal combination of technology, design and creativity for me.

 

Do you think there is discrimination against women in the industry?

I think that numbers don’t lie, discrimination still exists in every area in life and it will take some time for us to achieve full equality. At the same time, I think that the high-tech field, in relation to many other work fields, sins far less in respect to gender discrimination.

 

Have you personally experienced discrimination against you in the industry as a woman?

I can only testify for myself and say that I have not experienced any gender discrimination so far. I prefer to take an equal approach on everything that I do in life, unless I have proof on something else. Up to this date, it has worked for me in an excellent way.

“I prefer to take an equal approach on everything that I do in life, unless I have proof on something else”