This privacy statement (“Statement”) applies to Adcore Inc. and/or Podium Advertising Technologies Ltd. (together the “Company” “we,” or “us”) which develop and operate the Adcore system (including Semdoc2 and Feed:itor, together the “System”).
The security and privacy of your information are very important to us. Whether you are using one of our services as a customer, potential customer, or just visiting our website, we want you to trust us with managing and protecting the information that you provide us with. We have prepared this statement to explain more about who we are and how we collect and manage your information.
This site is a general audience site that is neither designed nor intended to collect personal information from children under 13 years old.
By using any of our products or services (including our website) and/or by agreeing to this Statement, e.g., in the context of registering for any of our services, filling any form in our website, registering to our mailing or newsletter list, or by any other means, you understand and acknowledge that we will collect and use Personal Data as described in this Statement.
- Who we are and how can you contact us
Adcore Inc. / Podium Advertising Technologies Ltd.
PO Box 14258,
Tel Aviv 61142,
While you are visiting our website, using the system or any of our services, or registering with us in any way, we might collect some information about you for providing you with our services, answering your inquiries or for our purposes, as set forth by this Privacy Statement. Therefore, and with regard to any such Personal Data collected, we are deemed as the Controller for GDPR purposes.
Questions, comments, requests, and complaints regarding this Statement and the information we hold are welcome and should be addressed to us by using the contact details above. All requests will be dealt with promptly and efficiently.
- Information we may collect from you
“Personal Data”, or personal information, means any information about an individual from which that person can be identified.
We collect Personal Data from you voluntarily when you provide such Personal Data to us, or via our services, System and websites with which you voluntarily interact. We may also obtain such Personal Data about you as may be provided to us in the course of our legitimate business activities.
You do not have to provide us with your information, but in some cases, if you do not, it may mean that you are unable to use our services. For example, we may be unable to complete a requested “contact form” inquiry, unless you’ll provide us with your contact details.
When you use our website or services and choose voluntarily to provide us with your information, we might collect and process the following information:
- Identity Data – including full name, username or any similar identifier, title, date of birth and gender and any other information provided by you upon your sole discretion.
- Contact Data – including email address and telephone numbers.
- Usage Data – includes information about how you use our website and services, including the System. Such data might include the time of accessing and using our System or website, the IP address through which you have connected, and other data concerning the way you use the System, Website and other services.
- Technical Data – includes internet protocol (IP) address, the device you are using, browser type and version, screen resolution, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Marketing and Communications Data – includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data but is not reveal your identity.
- How is your Personal Data Collected
We use different methods to collect data from and about you, including through:
- Direct interactions – You may give us your Identity, Contact and Financial Data by filling in forms (e.g. “Contact Us” or “Newsletter Subscription”, etc.) or by corresponding with us by phone, email or otherwise.
- Automated technologies or interactions – As you interact with our website or any other system operated by us, we may automatically collect Personal Data (please refer to the description below, under “Cookies Usage”).
- Third parties or publicly available sources – We may receive Personal Data about you from various third parties and public sources, e.g.: advertising and social networks, analytics providers, search information providers.
- Cookies Usage
Essential Cookies – which are necessary for the site to work properly (such Cookies will be tagged as Adcore or Funnelz Cookies usually);
Functional Cookies – designated to save your settings on the site – e.g. your language preference or other view preferences;
Session Cookies – used to support the functionality of the website – such Cookies are stored only temporarily during a browsing session and are deleted from your device when you close the browser;
Targeting Cookies – These cookies are used to collect information from you to help us to improve our products and services as well as serve you with targeted advertisements that we believe will be relevant to you (e.g. bing, DoubleClick, Outbrain, Taboola, ads. LinkedIn, etc.);
Social networks Cookies – Social Plug-In Cookies enabling sharing of information with your social networks accounts to be smooth and seamless (e.g. Facebook, LinkedIn, etc.).
Analytics Cookies – give us aggregated information that enables us to improve the way our website works (e.g. Google Analytics).
Managing cookies and opting out: aside from the Essential Cookies described above, you can always opt-out from relevant cookies using the mechanism implemented in the website or configure your browser to reject all cookies or notify you when a cookie is set. But sometimes in that case, certain services, features, and functionality on our website may not be available to you.
- The Legal Basis for the usage of your Personal Data
We will only process and use your Personal Data when the law allows us to, i.e. when we have a Lawful Basis for such usage. Such lawful and legal basis can be any of the following:
- Contract – processing actions which are related to your requests or use of our System as a customer or a user acting on behalf of such customer, or in any other way to carry out our obligations arising from any contracts entered between you and us – e.g. when you ask us to contact you by filling a “contact form” or when you ask us to provide you with data regarding our systems and services;
- our use of your information is necessary to meet responsibilities we have to our regulators, tax officials, law enforcement, or otherwise meet our legal responsibilities;
- our use of your information is in our legitimate interest as a commercial organization. For example, to operate and improve our services and to keep people informed about our products and services (including profiling and targeted advertising). In these cases, we will look after your information at all times in a way that is proportionate and respects your privacy rights, making sure our legitimate interest is not overridden by your interests or fundamental rights and freedoms;
In general, and as detailed above, we do not rely on consent as a legal basis for processing your Personal Data. Yet, in any case, in which you have provided your consent to our processing of your information, you can withdraw this consent at any time by contacting us through the contact details provided above.
- The purposes of the processing
We might use your data in order to: enable you to use our website and services in the most effective way, including the personalization of your experience by presenting content tailored to your interests; to meet or comply with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory body; assess or evaluate the effectiveness of our system and services, as well as any technical and organizational measures designated for the protection of your Personal Data; protect our rights and legitimate interests, as well as defend against any lawsuit, legal claim or complaint; to conduct any other activities that are required to provide our services.
- Transfer and disclosure of Personal Data
We are not in the business of selling your Personal Data. However, we may disclose your Personal Data to third parties in a variety of circumstances in the ordinary course of operating our business, such as:
- Disclosure of Personal Data to third-party service providers, providing us with services supporting our website and ordinary course of business, e.g. system, storage and computing services;
- Use of third-party services supporting our marketing efforts, in accordance with applicable law;
- When we have a legal obligation to do so, or when where are allowed to do so under our legitimate interests.
In any such transfer we will take steps to make sure such transfer is carefully managed to protect your privacy rights:
- transfers within our group and affiliates will be subject to an agreement/policies and procedures made to ensure that your data receives an adequate and consistent level of protection as required by applicable law;
- transfers to any subcontractor or processor will be subject to contractual terms ensuring the security and protection of any Personal Data under any such sub-processor, in accordance with applicable law provisions;
- any transfer of data which originates in the European Union (“EU”) to a country outside of the European Economic Area (EEA), shall be made in compliance with the provisions of chapter 5 of the GDPR. It should be noted that Podium Advertising Technologies Ltd. is an Israeli based company, and therefore part of our processing actions take place in Israel, which was found by the relevant EU committee as a country that offers an adequate level of data protection.
Any requests for information we receive from law enforcement or regulators will be carefully validated before the disclosure of any Personal Data.
- Links to other sites
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
- How we secure your information
We are committed to protecting the security of your Personal Data. We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access and use. However, the collection, transmission and storage of information can never be guaranteed to be completely secure. Yet, we take steps to ensure that appropriate security safeguards are in place to protect your information, and we will continue to revise our policies and implement additional security features.
- Retaining your information in our systems
We will only retain your Personal Data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We have defined data retention periods for any data item in our systems, ensuring the minimization of retention periods.
In some circumstances, we may anonymize your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may save and use this information indefinitely without further notice to you.
- Data Subjects’ rights under EU data protection laws – GDPR
Under EU law, EU residents and individuals, have certain rights to apply to us to provide information or make amendments to how we process data relating them:
- right to access your Personal Data – you can ask us to confirm whether or not we have and use your Personal Data, and if so, you can ask for a copy of your data;
- right to correct your Personal Data – you can ask us to correct any of your Personal Data which is incorrect, after verifying the accuracy of the data first;
- right to erase your Personal Data – you can ask us to erase your Personal Data if you think we no longer need to use it for the purpose we collected it from you. you can also ask for such erasure in any case in which the process of your data was based on your consent, or where we have used it unlawfully or where we are subject to a legal obligation to erase your Personal Data. any request for such erasure will be subject to our obligations under the law (g. our obligation to keep some records for tax or customs purposes);
- right to restrict our use in your Personal Data – you can ask us to restrict our use of your Personal Data in certain circumstances;
- right to object to how we use your Personal Data – you can object to any use of your Personal Data which we have justified by our legitimate interest if you believe your fundamental rights and freedoms to data protection outweigh our legitimate interest in using the information;
- you can always require us to refrain from using your data for direct marketing purposes;
- you can ask us to transfer your information to another organization and/or provide you with a copy of your Personal Data.
We may not always be able to do what you have asked, for example, if it would impact the duty of confidentiality we owe to others, or if we are otherwise legally entitled to deal with the request in a different way. However, we encourage you to contact us with any such request, and we will be happy to assist you.
You have the right to make a complaint at any time to the relevant supervisory authority for data protection issues. however, we will appreciate the chance to deal with your concerns before you approach the authorities, so please feel free to contact us in the first instance.
- Special Notification for California Residents
We do not sell your personal information for the intents and purposes of the CCPA. We can use your personal data for our purposes, but only as described above or after the de-identification or anonymization of such data, including aggregate data which can no longer be associated with you.
In addition, individual customers who reside in California and have provided their personal information to us may have some rights, like the data subjects’ rights under the GDPR as provided above. Such requests must be submitted to us through the contact information specified above.
- Limitation of Liability
- Changes to this Privacy Statement
We reserve the right to change this statement from time to time at our sole discretion. If we make any changes, we will post those changes here so that you can see what information we gather, how we might use that information and in what circumstances we may disclose it. By continuing to use our site or our services or otherwise provide data after we post any such changes, you accept and agree to this statement as modified.
Effective as for January 2020