Share 7min read Written by Nathalie Cohen & Yossi Elchanan An Essential Google Ads Guide for E-Commerce Beginners Read More
Agency Why Do Clients Leave You? One of the biggest nightmares for us account managers, and one that might still hunt us, is probably when a client forsakes us without any warning and disappears into the night – leaving us confused and in wonder what could’ve… Read More
Social Media Maximizing Your Social Media Ad Success: A 6-Step Guide to Setting and Tracking KPIs Read More
"In today's world, CAPTCHA is practically useless for preventing the most nefarious and damaging automated attacks on businesses." Read more
Google Ads Google Ads Cost Per Lead Has Increased for 91% of Industries YoY The cost per lead has increased by an average of 19% for 91% of industries, with some notable outliers. This change is due to steadily growing inflation and consumers tightening their belts. Cost per lead is vital for planning campaigns,… Read More
"Advertisers can now quickly and easily import their Performance Max campaigns that use a Merchant Center into Microsoft Advertising as Smart Shopping Campaigns or Local Inventory Ads." Read more
Google Ads Google is Getting Rid of ‘Similar Audiences’ Segments Advertisers get ready to bid farewell to “Similar Audience” segments. This feature will soon be unavailable in your Google Ad account. Google has announced that it is discontinuing this feature in 2023 as part of its efforts to ensure consumer… Read More