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writter Written by Ilana Avtsin & Yossi Elchanan

Getting Started With Google Shopping: Your Ultimate 2022 Guide

Staff Picks

Agency

What Do Customers Really Want?

Marketers like to bring this example to explain what the difference is between selling a product and selling the benefit that the product gives the customer. But what I would like you to think about for a moment is whether…

TikTok

7 Powerful Tips to Help You Go Viral on TikTok

Analytics & Reporting

What is Google Universal Analytics?

All Articles

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How Copy & Branding Affect Your Marketing Company (From the Perspective of HR)

Adcore Inc.

CMO Interview with Yossi Elchanan

Marketing

Advertising Can Increase Happiness—New Studies Reveal All

Marketing

New Study How Algorithms Shape the Distribution of Political Advertising on Social Media Platforms

"People love Google Display Network because it’s easy to use and offers many features and targeting options. However, DV360 has some advantages, too; it gives you more control over where..."

All

Smart Bidding With Google Ads

All

Google Performance Max: A Beginner’s Guide to Understanding PMax

Learning

29 Webinar Platforms You Should Be Using in the Digital Marketing World

Marketing

Meta Advantage+ Catalog Ads Feature Automated Lookalike Audiences

Facebook’s Meta Advantage+ catalog ads introduced automated Lookalike (LAL) Audiences. Businesses that are looking to expand their online presence should take notice of how this new ad program can help them. Through targeted ads, you’ll have the option to establish…

"Since Google declared how they select which extensions to show to maximize the performance of the text ads, we have concluded that the best KPI to measure image extension success..."

Marketing

New Google Tools Make Collaboration and Ad Production Simple

Marketing

Public Companies in the AdTech Space

AdTech, short for Advertising Technology, has been an interesting space to invest in because of the scalability of the product offering. Companies in the AdTech space often get a higher valuation and market cap than service-orientated businesses, which are less…

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Meta Advantage+ Catalog Ads Feature Automated Lookalike Audiences

New Google Tools Make Collaboration and Ad Production Simple

Public Companies in the AdTech Space

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Apple Rumored To Build The Most Privacy-Forward, Sophisticated Demand Side Platform

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Adcore Released An Easy, Hassle-Free Sign-Up Funnel

Amazon’s Online Ad Business Just Beat Out Google and Meta

Understanding & Navigating Cross-Platform Attribution Challenges With Clients