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What Are CTV And OTT Ads? Master the Next-Gen of Advertising

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5 Digital Marketing Facts You Probably Don’t Know

As a Digital Marketing lecturer, my students often ask a lot of questions that I don’t necessarily have the answer to. Questions like which banner ad was the first-ever made or who was the idiot who didn’t invest in Google…

Inspiration

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"When people in the team don’t see each other in person, virtual pride month activities are the perfect solution to making people feel connected and involved."

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Study: Consumers Associate High-Pitched Ads With Healthier Food

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Study Reveals What Makes Influencer Marketing So Successful

Influencer marketing data can be difficult to access. Yet, researchers have looked at metrics to assess the factors that increase the likelihood of success with influencer marketing campaigns. The findings are relevant for brands looking to partner with influencers or…

"Music can increase positive emotions towards advertisement by 16.4% - a breakthrough for marketing agencies worldwide."

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Study: Marketing Increases Kids’ Use of Promoted Foods and Beverages

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Microsoft Advertising Brings Cash Back Incentives to Ads

Microsoft Advertising will offer ad options that incentivize shoppers by providing rebates for completing transactions. Microsoft Advertising will customize the amount of the rebate based on the ad and user, allowing advertisers to get the best return on ad spend…

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What Are CTV And OTT Ads? Master the Next-Gen of Advertising

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