What is Google Universal Analytics?
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CMO Interview with Yossi Elchanan
Meta Advantage+ Catalog Ads Feature Automated Lookalike Audiences
Facebook’s Meta Advantage+ catalog ads introduced automated Lookalike (LAL) Audiences. Businesses that are looking to expand their online presence should take notice of how this new ad program can help them. Through targeted ads, you’ll have the option to establish…
Public Companies in the AdTech Space
AdTech, short for Advertising Technology, has been an interesting space to invest in because of the scalability of the product offering. Companies in the AdTech space often get a higher valuation and market cap than service-orientated businesses, which are less…