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writter Written by Nathalie Cohen & Yossi Elchanan

An Essential Google Ads Guide for E-Commerce Beginners

Staff Picks

Agency

Why Do Clients Leave You?

One of the biggest nightmares for us account managers, and one that might still hunt us, is probably when a client forsakes us without any warning and disappears into the night – leaving us confused and in wonder what could’ve…

Microsoft Ads

A Comprehensive Guide to Microsoft Ads: Everything You Need to Know

Analytics & Reporting

How to Set Up Google Analytics 4?

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Google Ads

Google Local Service Ads: A Comprehensive Guide

Strategies

What Is Lead Generation? (And How to Generate More Leads)

Social Media

Maximizing Your Social Media Ad Success: A 6-Step Guide to Setting and Tracking KPIs

All

Google Ads Conversions Explained

"In today's world, CAPTCHA is practically useless for preventing the most nefarious and damaging automated attacks on businesses."

Google Ads

Google Rolls Out Ad Frequency Targeting For YouTube Campaigns

Research

Microsoft New Ads Tests Goes Wrong, and Users Noticed

Research

2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth

Google Ads

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

The cost per lead has increased by an average of 19% for 91% of industries, with some notable outliers. This change is due to steadily growing inflation and consumers tightening their belts. Cost per lead is vital for planning campaigns,…

"Advertisers can now quickly and easily import their Performance Max campaigns that use a Merchant Center into Microsoft Advertising as Smart Shopping Campaigns or Local Inventory Ads."

Agency

Agency-Client Relationship Survey 2022: Marketing Relationship Debunked

Google Ads

Google is Getting Rid of ‘Similar Audiences’ Segments

Advertisers get ready to bid farewell to “Similar Audience” segments. This feature will soon be unavailable in your Google Ad account. Google has announced that it is discontinuing this feature in 2023 as part of its efforts to ensure consumer…

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An Essential Google Ads Guide for E-Commerce Beginners

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Google Local Service Ads: A Comprehensive Guide

What Is Lead Generation? (And How to Generate More Leads)

Google Ads Conversions Explained

Google Rolls Out Ad Frequency Targeting For YouTube Campaigns

Microsoft New Ads Tests Goes Wrong, and Users Noticed

2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Agency-Client Relationship Survey 2022: Marketing Relationship Debunked

Google is Getting Rid of ‘Similar Audiences’ Segments

Google Makes Searching for Deals and Coupons Easier With Their New Shopping Features

5 Ways to Get a Free Bing Ads Coupon

5 Ways to Get a Free Google Ads Coupon

What Are Microsoft Ads Coupons?

What Are Local Services Ads? Growing Your Online Presence

What Are Bing Ads Coupons & How Do They Affect Advertising?

What Are Microsoft Ads Promo Codes?

What Is Google Ads Promo Code?