""Successful shopping feed management relies on several key elements that work hand in hand to maximize your e-commerce strategy's effectiveness"" Read more
Ad Platforms Google Ads Introduces Gross Profit Optimization for Better ROI Photo credit: Casey Gill on LinkedIn Google recently announced its Gross Profit Optimization feature in Google Ads, designed to help advertisers maximize their returns by focusing on profit rather than just sales. This development has major implications for businesses, as… Read More
"In 2023, Q4 accounted for 36.4% of many brands' annual sales. Consumers are not just ready to spend—they’re looking to splurge!" Read more
Feeditor Why Feeditor is the most powerful product feed management solution You’re probably one of the top 10% of digital marketing advertisers. I’m saying this because most of the e-commerce/PPC managers I know think of their product feed as “something they need to upload to the merchant center” and that’s it. … Read More