"Agency economics are tightening as agencies grow. A partner program provides three specific kinds of leverage." Read more
Microsoft Ads vs Google Ads: Cost & Targeting Compared Most marketers still treat the Microsoft Ads vs Google Ads question as settled. Google is the plan. Microsoft is the leftover 5% of budget that somebody remembers to turn on in Q4. That framing costs money, and the numbers are… Read More
"By the time the sale hit, Interior Secrets wasn't entering the race. It had already run half of it." Read more
Microsoft Ads Agency Program Benefits Beyond Coupons Most agencies chase Microsoft Ads Partner status for one reason: the coupon ceiling. That’s the shallowest benefit in the entire program, and treating it as the point is why so many agencies underuse everything else they’ve already qualified for. Here’s… Read More