"TikTok’s entry into the search ads market presents a new opportunity for advertisers to reach younger, more engaged audiences." Read more
New Study How Algorithms Shape the Distribution of Political Advertising on Social Media Platforms Read More
Are Native TikTok Ads or Repurposed TikTok Ads More Effective? A study by Magna Global and TikTok suggests that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent. However, both ads are perceived differently by TikTok users. While native ads reached wider audiences, repurposed ads… Read More
"The audio platform app Clubhouse is taking an exclusive approach to its focus on audio social meet-ups, but it doesn't look promising." Read more
Tiktok Business Account Audience Now Available for all Ads Accounts TikTok has recently allowed the ability to control your business TikTok accounts through your Business Center. You can use this set of tools to grant Business Center users access to a TikTok account so they can create Spark Ads on… Read More