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    17 Most Popular Social Media Platforms in 2022

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    Humans are social. It’s no wonder that we have harnessed the power of technology to progress our natural social inclinations with social media.

    Some social media platforms come in and out of the spotlight; others are here to stay. Let’s look at the most popular social media platforms of 2022. 

    Table of Contents

    1. Facebook (Meta) 

    Facebook wasn’t the first social media platform but the first to gain widespread popularity. Facebook has 2.91 billion active users monthly; 72% are active daily. On average, users spend roughly 33 minutes a day on Facebook.

    • Monthly Active Users: 2.91 billion
    • Revenue: $117.9 billion (2021)
    • Headquarters: Menlo Park, California
    • Launch Date: February 4th, 2004
    • Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

    2. Youtube

    YouTube is an online video-sharing social media platform launched in 2005 by Steve Chen, Chad Hurley, and Jawed Karim. It is the second most visited website in the world and has 14.3 billion monthly visits. 

    YouTube has 2.6 billion active monthly users. The top reasons users come to YouTube or for entertainment or education. 

    • Monthly Active Users: 2.6 billion
    • Revenue: $28.8 billion (2021)
    • Headquarters: San Bruno, California
    • Launch Date: February 14th, 2005
    • Founders: Chad Hurley, Steven Chen, Jawed Karim

    3. WhatsApp

    WhatsApp is an internationally available instant messaging and voice-over-IP platform. What’s up allows users to send text messages, voice messages, video calls, images, documents, locations, and videos. WhatsApp has 2 billion active users monthly and is projected to reach 3 billion by 2027.

    WhatsApp makes money through its business app and WhatsApp pay, a service similar to PayPal. In 2021 WhatsApp brought in annual revenue of $8.7 billion.

    • Monthly Active Users: 2 billion
    • Revenue: $8.7 billion
    • Headquarters: Menlo Park, California
    • Launch Date: January 2009
    • Founders: Jan Koum, Brian Acton

    4. Instagram

    Instagram is a photo and video-sharing social media platform founded in 2010 by Kevin Systrom and Mike Krieger. The app allows users to upload pictures, organized with hashtags, tagging geographic as well as short-form and long-form video content and stories. Instagram has 1.22 billion monthly users, most between the ages of 16 to 34. 

    • Monthly Active Users: 1.22 Billion
    • Revenue: $47.6 billion
    • Headquarters: Menlo Park, California
    • Launch Date: October 6th, 2010
    • Founders: Kevin Systrom, Mike Kreiger

    5. WeChat/Wexin

    WeChat is a Chinese instant messaging social media and mobile payment app developed by Tencent Holdings in 2011. It’s known as China’s app for everything and holds the title of the world’s largest standalone mobile app since 2018.

    • Monthly Active Users: 1.2 billion
    • Revenue: $5.5 billion
    • Headquarters: Shenzhou, Guangdong
    • Launch Date: January 21st, 2011
    • Founders: Tencent Holdings Limited

    6. TikTok

    Tiktok is a short-form video hosting platform owned by ByteDance, a Chinese internet technology company. The platform has been on the market since 2016, but it skyrocketed in popularity in 2020 during the covid-19 pandemic. In 2021, TikTok surpassed Google as the most popular website on the internet. 

    • Monthly Active Users: 1 billion
    • Revenue: $4.6 billion (2021, with Douyin)
    • Headquarters: Beijing, China
    • Launch Date: September 2016
    • Founders: Zhang Yiming

    7. Facebook Messenger

    Facebook Messenger is an instant messaging social platform created by Meta Platforms, creator of Facebook and owner of WhatsApp and Instagram. Though developed as a Facebook Chat in 2008, it was later revamped into a social platform in 2011. It currently makes no revenue for Meta but does serve as a draw for new users. 

    • Monthly Active Users: $999.8 million
    • Revenue: –
    • Headquarters: Menlo Park, California
    • Launch Date: August 9th, 2011
    • Founders: Mark Zuckerberg

    8. Douyin

    Douyin is the Chinese version of Tiktok. Tiktok and Douyin are both owned by the same company, ByteDance. The two platforms are virtually the same. However, Tiktok and Douyin’s video content are not accessible to each other. Douyin has some extra features, such as in-video search and tap-to-purchase. 

    • Monthly Active Users: 600 million
    • Revenue: $4.6 billion (2021, with Tiktok)
    • Headquarters: Beijing, China
    • Launch Date: September 2016
    • Founders: Zhang Yiming

    9. QQ

    QQ is an instant messaging software service developed by Tencent, the Chinese tech brand behind WeChat. QQ was first launched in 1999. It offers social games, music, shopping, microblogging, movies, and group and voice chat. 

    • Monthly Active Users: 564 million
    • Revenue: – 
    • Headquarters: Shenzhen, China
    • Launch Date: February 1999
    • Founders: Ma Huateng
    • 10. Sina Weibo

      Sina Weibo is a Chinese microblogging website that launched in 2009. Users can share pictures and videos with comments available as text, images, and videos through the app or website. The website also has a verification process for celebrities and influencers. 

      • Monthly Active Users: 573 million
      • Revenue: $2.257 billion
      • Headquarters: Beijing, China
      • Launch Date: August 14th, 2009
      • Founders: Charles Chao

    11. Kuaishou

    Kuaishou is a Chinese short-form video-sharing mobile app. The app’s tagline is “embrace all lifestyles.” Kuaishou has also seen significant popularity outside China, such as in Brazil, Pakistan, and Indonesia. In China, the app is more prevalent amongst older crowds, while younger groups prefer Douyin. 

    • Monthly Active Users: 572.9 million
    • Revenue: $10.57 Billion (2021)
    • Headquarters: Beijing, China
    • Launch Date: March 2011
    • Founders: Su Hua, Cheng Yixiao

    12. Snapchat

    Snapchat is a multimedia instant messaging app Developed by former Stanford University students Evans Spiegel, Bobby Murphy, and Reggie Brown. Users can send pictures and messages that are only available for a short time before they become inaccessible. 

    • Monthly Active Users: 428 million
    • Revenue: $4.1 billion (2021)
    • Headquarters: Santa Monica, California
    • Launch Date: September 16th, 2011
    • Founders: Evan Speigel, Bobby Murphy, Reggie Brown

    13. Telegram

    Snapchat is a multimedia instant messaging app Developed by former Stanford University students Evans Spiegel, Bobby Murphy, and Reggie Brown. Users can send pictures and messages that are only available for a short time before they become inaccessible. 

    • Headquarters: Dubai, United Arab Emirates
    • Launch Date: August 13th, 2013
    • Founders: Nikolai and Pavel Durov
    • Monthly Active Users: 500 million
    • Revenue: –

    14. Pinterest

    Pinterest is an image-sharing social media service that enables users to discover and save information using images, graphics, and videos. Users can organize the collected information and save it on their pinboards.

    • Monthly Active Users: 430 million
    • Revenue: $2.578 Billion
    • Headquarters: San Francisco, California
    • Launch Date: December 2009
    • Founders: Ben Silbermann, Paul Sciarra, Evan Sharp

    15. Twitter

    Twitter is an American microblogging social platform where users can post and interact with microblogs called tweets. Users can post like and retweet posts. Twitter is popularly known as the favorite social media platform for males over 40. 

    • Monthly Active Users: 229 million
    • Revenue: $5 billion
    • Headquarters: San Francisco, California
    • Launch Date: July 15th, 2006
    • Founders: Jack Dorsey, Noah Glass, Biz Stone, Evan Williams

    16. Reddit

    Reddit is a discussion website with social news aggregation and content rating. Registered users called Redditors can post content through links, text, images, or videos. Posts can be voted up or down by other users. Posts on Reddit are organized by communities called sub-Reddit. 

    • Monthly Active Users: 430 million
    • Revenue: $6 billion
    • Headquarters: San Francisco, California
    • Launch Date: June 23rd, 2005
    • Founders: Steve Huffman, Aaron Swartz, Alexis Ohanian
    • 17. Quora

      Quora is a social media website that allows users to ask and answer questions. Users interact by submitting answers and comments to questions that have been asked by other users. Quora has a valuation of $4 billion, despite making only $20 million in revenue. 

      • Monthly Active Users: 300 million
      • Revenue: $20 million
      • Headquarters: Mountain View, California
      • Launch Date: June 25th, 2009
      • Founders: Adam D’Angelo, Charlie Cheever

    We hope you enjoyed this Adcore article, you can find other related topics in the category section of our blog. In fact, we think that this article will be a great next read: 

    Pinterest Ads for Beginners – 2022 Best Practices

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    How to Create Instagram Reels to Boost your Engagement

    If you’re interested in learning more about Adcore and what we have to offer, consider reaching out to our incredible Elite team for a range of marketing services and checking out all of our Adcore Marketing Cloud Apps.

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