Marketing Analytics Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2024] Read More
"Embrace the evolving digital landscape: Strengthen data, innovate strategies, and prioritize user privacy to thrive in the era beyond third-party cookies." Read more
Google Ads’ GA4 Audience Builder Simplifies Audience Creation Google Ads has announced a new feature that will make it easier for users to create and activate campaign audiences within the platform. The feature provides access to the Google Analytics 4 (GA4) audience builder directly within the Google Ads… Read More
"To create a successful marketing mix, companies must go beyond the four P's of marketing and consider the psychological processes that drive consumer behavior." Read more
Apple Rumored To Build The Most Privacy-Forward, Sophisticated Demand Side Platform A new job posting at Apple suggests that the tech giant may have intentions of entering the digital advertisement space. Apple is searching for a senior manager with 8+ years of technical experience and a proven track record of launching… Read More