Marketing Analytics

Reporting Tools

What is MMM? A Beginner’s Guide to Marketing Mix Modeling [2025]

How to Set Up Google Analytics 4 (GA4) ?

Reporting Tools

MMM vs MTA: Which one is better?

Data Privacy

Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2025]

"[Google] is now shifting their focus to the new Google Privacy Sandbox, a platform that promises privacy while providing businesses with the tools to carry out measurement and tracking."

Marketing

Marketing Mix Secrets: Introduction to Elaboration Likelihood Model (ELM)

Ad Platforms

Unveiling 5 Advanced VP Marketing Metrics

Marketing Analytics

Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2025]

Reporting Tools

What is MTA? A Beginner’s Guide to Multi-Touch Attribution [2025]

In this ever-changing marketing landscape, it’s essential to measure the impact of different touchpoints along the customer journey accurately. That’s where Multi-Touch Attribution (MTA) comes into play! It’s a powerful tool that provides marketers like you with a holistic view…

"By gathering and analyzing demographic, psychographic, and behavioral information, you can create personalized marketing strategies"

Google Ads’ GA4 Audience Builder Simplifies Audience Creation

Apple Rumored To Build The Most Privacy-Forward, Sophisticated Demand Side Platform

A new job posting at Apple suggests that the tech giant may have intentions of entering the digital advertisement space. Apple is searching for a senior manager with 8+ years of technical experience and a proven track record of launching…

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