Data Privacy Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2025] Read More
"[Google] is now shifting their focus to the new Google Privacy Sandbox, a platform that promises privacy while providing businesses with the tools to carry out measurement and tracking." Read more
Marketing Analytics Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2025] Read More
Reporting Tools What is MTA? A Beginner’s Guide to Multi-Touch Attribution [2025] In this ever-changing marketing landscape, it’s essential to measure the impact of different touchpoints along the customer journey accurately. That’s where Multi-Touch Attribution (MTA) comes into play! It’s a powerful tool that provides marketers like you with a holistic view… Read More
"By gathering and analyzing demographic, psychographic, and behavioral information, you can create personalized marketing strategies" Read more
Apple Rumored To Build The Most Privacy-Forward, Sophisticated Demand Side Platform A new job posting at Apple suggests that the tech giant may have intentions of entering the digital advertisement space. Apple is searching for a senior manager with 8+ years of technical experience and a proven track record of launching… Read More