"TikTok’s entry into the search ads market presents a new opportunity for advertisers to reach younger, more engaged audiences." Read more
TikTok Challenges Google and Microsoft By Joins Search Ad Market Social media platform TikTok is reportedly planning to launch a search ads platform, which would allow businesses to bid on keywords and phrases related to their products or services. The move would see TikTok challenge industry giants Google and Microsoft… Read More
"Google Ads' new features of automatically created assets and customer acquisition goals can benefit marketers by enhancing the relevance of their ads, connecting them with new customers, and ultimately boosting..." Read more
Study: 80% of Shoppers Discover Better Options through Online Shopping Criteo, a commerce media company, conducted a study called “The Rise of Savvy Shoppers Study” which reveals how economic uncertainty and rising costs are impacting the shopping behavior and preferences of Indian consumers. The study surveyed over 1,400 Indian consumers… Read More