Diversifying Affiliate Revenue Streams: Why It’s Not Optional There is a strange comfort affiliate and media businesses take in calling themselves “asset-light.” No inventory, no factories, no capital tied up in anything you could photograph. What that framing quietly hides is that a business earning 100% of its… Read More
"If you work with advertisers directly, you have had this conversation: a client asks whether you can also run TikTok, or Microsoft Ads, or a retail media placement, and the..." Read more
Top 10 Programmatic Advertising Platforms for Agencies Most agencies pick their programmatic advertising platforms the same way they picked their first one: whatever a sales rep pitched them three years ago. That’s a mistake. I’ve audited agency stacks where the team was paying for four DSPs and… Read More