"ROAS reported in isolation can only tell you about the audience you gave the algorithm, not whether it was the right one." Read more
How to Grow a Digital Marketing Agency Without Hiring I’ve been running campaigns and building teams for over 17 years, and I’ve watched the same reflex play out in almost every agency I’ve worked with. A new client signs. The pipeline looks healthy. And the first instinct is always… Read More
"None of TikTok's three targeting methods is universally correct, and the advertisers who do best on the platform aren't the ones who picked the "right" one once." Read more
TikTok Creative Center Guide: How to Find Winning Ads Ask most marketers how they research TikTok competitors and they’ll tell you they scroll the app for an hour and take notes. I get why that feels like research. It isn’t. Your For You Page is personalized to you, not… Read More