"Build your stack in the order it actually protects you, account stability first, then tracking, conversion, research, and retention." Read more
Native Ads on Microsoft Ads: How to Get Started We have onboarded a lot of accounts onto native ads on Microsoft Ads over the years, and the pattern is almost always identical. The advertiser turns on the Microsoft Audience Network, uploads the same square image and headline they use… Read More
"If you judge Meta on last-click, you will underfund it. If you judge Microsoft on reach, you will underfund it." Read more
How to Grow a Digital Marketing Agency Without Hiring I’ve been running campaigns and building teams for over 17 years, and I’ve watched the same reflex play out in almost every agency I’ve worked with. A new client signs. The pipeline looks healthy. And the first instinct is always… Read More