How to Invite a User to a Microsoft Ads Manager Account

Quick answer

To invite a user, sign in as a Super Admin or Standard User, open Account access (under Tools or Settings), select Invite user, enter the person’s name and email, choose a role and the accounts they can access, then send. The user activates access from the invitation email. Standard Users can’t invite a Super Admin.

Manager account vs account: a quick refresher

In Microsoft Advertising, a manager account sits above one or more ad accounts, much like a Google Ads MCC. Users can be given access at the manager account level (to all or selected accounts underneath) or to individual accounts. Inviting at the manager level is the cleanest option for teams and agencies that work across many accounts.

Step by step

1. Sign in to Microsoft Advertising and select the manager account from the account picker.
2. Go to Tools > Account access (some views show this under Settings or Accounts & Billing).
3. Under User management, select Invite user.
4. Enter the person’s first name, last name and email address.
5. Choose a role (see the table below).
6. Choose which accounts the user can access, or give access to all accounts.
7. Select Send. The user gets an activation email with instructions for signing in.
8. Confirm the user appears as active once they accept.

Which role should you choose?

Only a Super Admin can add or edit payment methods, so give that role to whoever handles billing. Follow least privilege: give each person the lowest role that lets them do their job.

Inviting a user vs linking an account

An agency that manages many clients usually doesn’t need individual user invites on every client account. Instead, the agency sends a link request from its manager account, and a Super Admin on the client account approves it. The agency’s own users then reach the client account through the agency manager account, and the client keeps ownership and can unlink at any time. Use user invites for people inside your organization, and links for agencies and partners.

Invitation didn’t arrive?

• Check spam or junk folders, and search for emails from Microsoft Advertising.
• Confirm the email address is spelled correctly.
• Resend the invite from Account access, or delete it and send a new one.
• Make sure you have the Super Admin or Standard User role; other roles can’t invite.
• Ask the user to sign in with the same email and account type the invite was sent to.

Good user management habits

• Keep at least two Super Admins so you’re never locked out.
• Review users quarterly and remove anyone who has left.
• Use role-based access at the manager level instead of inviting the same person to dozens of accounts one by one.
• Avoid shared logins; MFA makes them impractical and they hide who changed what.

Why setup questions slow teams down

Microsoft’s central support desk covers all advertisers, and small and mid-sized accounts rarely get a dedicated rep to help design account structure. Microsoft relies on Partner Program channel partners to help SMBs with account structure, access and linking.

FAQ

How many users can I add to a Microsoft Ads account?

There’s no per-seat cost for users. Add as many as you need and remove old users regularly.

Can I limit a user to one client account?

Yes. When inviting at the manager account level, choose the specific accounts they can access.

Can I remove the only Super Admin?

No. Assign another Super Admin first.

Can I change a user’s role later?

Yes. A Super Admin can edit a user’s role and account access at any time.

Get help structuring your accounts

Adcore sets up manager accounts, users and links for agencies, freelancers and in-house teams, free. Get free Microsoft Ads support.