Reporting and Analytics

Reporting Tools

MMM vs MTA: Which one is better?

Marketing

This is ICP (Ideal Customer Profile) in Marketing [2025]

PPC Strategies

[2025 update] SEO vs. PPC Statistics: Which One is Better For You?

Marketing Analytics

Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2025]

"Instead of relying on a single hero, it recognizes the dynamic interplay between various channels, revealing the true essence of your customer's experience with your brand."

Reporting Tools

What is MMM? A Beginner’s Guide to Marketing Mix Modeling [2025]

Data Privacy

Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2025]

Research

2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth

5 Tips to Create the Ultimate Google Data Studio Report

Many PPC managers and marketing analysts use Google Data Studio to analyze and report their marketing activity. So, if you want to start producing insightful Data Studio reports but are unsure how this article is for you. Keep reading to…