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Every industry worldwide can benefit from the marketing technology, or MarTech, available for advertisers. If you are starting out in the business world and running a small startup, you will need to get your company on the map and get…
Say goodbye to third-party cookies. It’s time to switch to another kind of party, and no, we’re not talking about the kind with kegs and red solo cups. We’re talking about first-party data—and it’s time to get to know it…