Social Media Maximizing Your Social Media Ad Success: A 6-Step Guide to Setting and Tracking KPIs Read More
"Learn how to get started with Google Shopping and make your first sale. This is a beginner's Google shopping guide that anyone can use!" Read more
Display GDN vs DV360: Choosing The Display Media Platform That’s Right For You Google Display Network; is the world’s largest ad network. It combines the vastness of the internet with incredible targeting capabilities. DV360; is Google’s programmatic ad platform that allows you to buy display, video, and native ads on an impression-by-impression basis…. Read More
"As with anything, start experimenting with Smart Bidding slowly. Test one strategy at a time on a portion of your traffic to see how it impacts your campaign before making..." Read more
Strategies Navigating Through These Troubled Times in eCommerce Everybody is hurting right now. Well, nearly everybody. Working for an established performance agency, you get to see a 10,000-foot view of what is happening in the market across many different categories and businesses. It’s a question often asked in… Read More
Analytics & Reporting Google Analytics 4 (GA4) vs. Universal Analytics (UA): The Difference Explained Read More