"Performance Max for travel goals is an innovative and effective solution for hotel advertisers looking to boost their online presence and connect with potential customers." Read more
Google Accused of Ad Technology Monopoly Abuse in the U.S. The Justice Department’s antitrust lawsuit, which was joined by a group of states, alleged abuse of power in the online advertising world. This marks the fifth such lawsuit against Google by U.S. officials since 2020. On Tuesday, the US Justice… Read More
"Microsoft's earnings report for the latest quarter shows a slowing growth rate in search ad revenues." Read more
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY The cost per lead has increased by an average of 19% for 91% of industries, with some notable outliers. This change is due to steadily growing inflation and consumers tightening their belts. Cost per lead is vital for planning campaigns,… Read More
The Travel Advertising Market is Estimated to Hit a Magnificent Revenue Target, Growing at a CAGR of 9% 2 min read