Research

Alphabet Inc., the parent company of Google and YouTube, reported a 4.8% increase in second-quarter ad sales for its video platform. Investors and executives at Alphabet are looking ahead and expressing enthusiasm for plans involving connected TV. Advertising accounts for…

Kids Digital Advertising Market Value to Skyrocket ~$18 Bn by 2031

Disney & The Trade Desk AdTech Deal

Disney has signed a deal with Trade Desk, allowing brands to target automated ads across Disney’s different streaming properties. These properties include Freeform, ESPN, National Geographic, Hulu, ESPN+, ABC, and FX. The deal with Trade Desk is a significant development…

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