Everything You Need To Know in Less Than 50 Words
Out in March, Google Ads Editor version 2.0 has new features that allow you to work offline or update your ads simultaneously. This update includes support for Performance Max campaigns, lets you organize your conversion actions while optimizing for your marketing objective, and more.
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Google Ads Editor Version 2.0 is the ultimate tool for advertisers to create content, save features they want to repeat in other ads, or even set up action triggers. Action triggers are a new feature of this version of Google Ads Editor in which advertisers can set up a certain action to happen when an event occurs.
Advertisers can set up action triggers for various online activities, and the custom ad content that appears, as a result, is totally up to them.
How Does Google Ads Editor Version 2.0 Help With Conversion Goals?
Google Ads Editor version 2.0 offers support for conversion goals so that you can measure the traffic on your website and take steps to optimize toward your chosen market or objective.
You’ll now be able to alter your conversion goals on an individual account level or apply new goals to your entire campaign.
These conversion goals are simply actions you want to implement, automatically grouped by Google based on relevancy. The aim is to simplify and improve how your campaign performs.
You still set the parameters for what means the most for your business, whether you’re aiming for a purchase from your eCommerce store or a phone call from a potential customer.
They have three types:
- Standard goals: They are conversion actions that Google has grouped into conversion goals based on the categories you set.
- Account-default goals: These are the standard goals that you want Google to automatically focus on and target.
- Custom goals: You make these custom goals with primary and secondary conversion actions of your choice. These are for advanced users, and Google suggests focusing on the previous goals.
Audience and Advertising Customization
With this new version of Google Ads Editor, you can now share the Audiences you’ve created as well as edit them, and you can attach these Audiences to asset groups and ad groups.
An asset group is a collection of what you want your target audience to see, and it’s essentially a group of images, videos, and text that make up certain advertising objectives around a theme. For example, you can have an asset group that focuses entirely on environmentally sustainable cosmetics.
An ad group is simply a group of advertisements focused on the same product or service. It’s best to keep ad groups small so that search engine optimization and Performance Max campaigns can use those ad groups to reach as many viewers as possible. The larger the ad group grows, the more complex accessing the material can be.