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    Product Feed Specification: A Guide to the Required Fields

    Ad Platforms

    In today’s age where competition is just a click away, understanding and mastering product feed specification is crucial to understand. Whether you’re aiming to optimize your presence on Google Shopping, Microsoft, Facebook, or Amazon, the intricacies of your product feed can significantly influence your visibility and sales. 


    Product feed specifications serve as the connection between your product inventory and the digital shelves of online marketplaces and advertising platforms. These specifications dictate the format, quality, and type of information required for products to be listed, discovered, and ultimately purchased. They’re the blueprint ensuring that when a potential customer embarks on a digital quest for their next purchase, your product stands out with clarity, accuracy, and allure.


    This guide will help you navigate the intricacies of product feed specifications, ensuring your products stand out in the crowded online marketplace.

    Table of Contents

    What Are Product Feed Specifications?

    A product feed, also known as a data feed, is more than just a file—it’s your digital catalog in the eCommerce realm. This file encompasses all the vital details about your products, from descriptions and images to pricing and availability. Essentially, it’s what allows you to list and advertise your inventory on various eCommerce channels efficiently.


    Product feed specifications, or “specs” as they are often abbreviated, serve as a set of guidelines provided by shopping and advertising channels. They dictate how product information should be formatted and presented, ensuring that businesses can list and effectively advertise their items across different eCommerce platforms, including Google, Facebook, Amazon, and Microsoft.


    Product feed specifications are crucial for:

    • Ensuring that product listings are complete, accurate, and searchable.
    • Enhancing the shopping experience by providing customers with clear, detailed information.
    • Enabling platforms to correctly categorize and display products to the right audience at the right time.


    In essence, product feed specifications are the language through which products speak to potential buyers in the digital marketplace. Understanding this language and mastering its nuances can significantly elevate your eCommerce strategy, ensuring that your products stand out in a crowded and ever-evolving online shopping landscape.


    Click here to learn How to Create a Product Feed in Shopify: 2024 Edition [2 easy ways]

    Google Shopping Product Feed Specifications

    Required Product Fields:

    For your products to thrive on Google Shopping, your feed must meticulously adhere to Google’s product feed specifications. Here’s a rundown of the essential attributes you must include:

    • ID: Every product in your feed should have a unique identifier. This is crucial for tracking and managing your inventory on Google Shopping.
    • Title: The product title should be concise yet descriptive, ideally incorporating key attributes like brand and product type.
    • Description: A detailed and compelling product description can improve search visibility and appeal to potential buyers.
    • Link: A direct link to your product’s page on your website, ensuring customers can easily find more information or make a purchase.
    • Image Link: High-quality images are vital for showcasing your products. Google requires clear, well-lit photos that accurately represent each product.
    • Price: The price must be accurate and reflect the currency of the target country where the product will be sold.
    • Availability: Indicating whether the product is in stock or out of stock helps manage customer expectations and reduces bounce rates.

    Optional Fields:

    In addition to the required fields, Google allows for numerous optional attributes that can enhance your product listings:

    • Brand: Identifying the brand can increase trust and recognition among customers.
    • GTIN (Global Trade Item Number): This universal identifier helps Google match your products with users’ search queries more accurately.
    • MPN (Manufacturer Part Number): For products without a GTIN, the MPN serves as a unique identifier.
    • Condition: Specifying whether your product is new, used, or refurbished can help target the right audience.

    Visit this guide for more information about Google’s product feed specifications.

    Have unanswered questions? Here’s a link to the Google Merchant Help Center.

    Microsoft Shopping Feed Specifications

    Required Product Fields:

    Microsoft’s shopping campaigns also require a structured product feed, with essential attributes similar to those of Google Shopping:

    • ID: A unique identifier for each product.
    • Title and Description: Clear, descriptive titles and detailed descriptions.
    • Link: The URL of the product page on your website.
    • Image Link: URLs for high-quality product images.
    • Price: The product’s price, clearly stated in the currency of the target market.

    Find out more about Microsoft’s product feed specifications here.

    Need Help? Visit the Microsoft Merchant Help Center.

    Facebook Product Feed Specifications

    Required Product Fields:

    Facebook’s marketplace and advertising platforms demand detailed product feeds. Key required fields include:

    • ID: A unique SKU or ID for each product.
    • Title: Engaging, descriptive titles capped at 100 characters.
    • Description: An informative product description that highlights key features and benefits.
    • Link: Direct links to the product page on your website.
    • Image Link: High-resolution images that display your products in the best light.
    • Price: Clearly stated, including the currency symbol.
    • Availability: Indicate if the product is in stock or out of stock.

    Maximizing Product Performance on Facebook

    • Engaging Descriptions: Focus on writing descriptions that are engaging and informative.
    • Use High-Quality Images: Images should be at least 500 x 500 pixels to ensure they display well across all devices.
    • Regular Feed Updates: Keep your feed fresh by regularly updating product information, especially prices and availability.

    Find out all of Facebook’s required and optional product feed specifications here.

    Visit the Meta (Facebook) Business Help Center for additional support.

    Amazon Product Feed Specifications

    Required Product Fields:

    Amazon’s marketplace requires a comprehensive approach to product feeds, with a strong emphasis on detailed product descriptions and high-quality images. Key fields include:

    • Product ID: Amazon requires a unique product identifier, such as ASIN, UPC, EAN, or ISBN.
    • Title: Product titles should be detailed yet concise, following Amazon’s specific formatting guidelines.
    • Description: Detailed descriptions that provide all necessary product information, including features, benefits, and specifications.
    • Price and Availability: Accurate and current product pricing and stock status are critical on Amazon to maintain high seller ratings.

    Optimizing Listings for Amazon

    • Keyword Optimization: Include relevant keywords in your titles and descriptions to improve search visibility.
    • Detailed Bullet Points: Use bullet points to highlight key product features and benefits clearly.
    • Competitive Pricing: Regularly monitor and adjust your pricing to stay competitive within Amazon’s marketplace.

    Check out this page for more information about Amazon’s product feed specifications.

    Visit the Amazon Seller Central Help for more info.

    Feeditor: The Ultimate Product Feed Optimization Tool

    Feeditor redefines product feed management, offering a solution that caters to the needs of freelance marketers, agencies, and global enterprise brands alike. Feeditor’s cutting-edge technology and easy to use design, enables users to make real-time edits to product feeds. This flexibility allows users to perform bulk changes or small adjustments with ease, promising an immediate boost in feed and data quality.


    Feeditor’s features simplify the complicated process of product feed management. It empowers businesses to adapt to market dynamics, enhance listing quality through AI-powered enrichment, and streamline bulk editing – all while maintaining accuracy.


    Integrating Feeditor into your digital strategy offers a tangible advantage, allowing for real-time adaptability, enhanced listing quality, and efficient bulk editing. Master your product feed across platforms like Google Shopping, Microsoft, Facebook, and Amazon with Feeditor. 

    Learn more about why Feeditor is the most powerful product feed management solution.


    Mastering product feed specifications across various platforms is crucial for eCommerce success. By following each platform’s requirements and optimizing your product listings, you can enhance visibility, drive sales, and outperform the competition. Use this guide to help navigate the complexities of product feed specifications and unlock the full potential of your online presence.


    Are you ready to elevate your ordinary product feed management? Use Feeditor and discover the path to increased efficiency and effectiveness. Let Feeditor’s amazing capabilities transform your approach to online selling, turning potential into tangible performance. Optimize your product feeds like never before and witness your business grow before your eyes.

    Do you also use Amazon or eBay? Check out these guides on finding an Amazon ASIN number and What is an eBay item number?

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