"A study suggests…that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent." Read more
How Does TikTok Grow a New Generation of Branding? Believe it or not, TikTok is a big contributor to new branding techniques. Branding has been shifting more and more as technology advances. Since branding techniques are changing, we as marketers need to change as well. Traditional branding used to… Read More
"TikTok’s ad revenues are climbing at an accelerating rate. By 2024, TikTok's ad revenue is projected to hit $11 billion." Read more
Don’t Try to Impress on TikTok – User Generated Content Guide for Marketers It doesn’t take a seasoned marketer to know that user-generated content is huge in content marketing right now. In this article, I’ll be going through the User Generated Content (UGC) basics, followed by an interview with Lusil, a talented and… Read More