"For advertisers who want to test TikTok with minimal commitment before scaling, the direct route can work. For anyone serious about using TikTok as a real growth channel, the CSP..." Read more
Study Reveals Why You Should Use TikTok For Your Direct-To-Consumer Store TikTok is currently one of the most popular social media platforms. Brands have found that the video format is an excellent way to engage with customers. Since TikTok has lower ad rates than Facebook, it’s also the best way to… Read More
"A study suggests…that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent." Read more
Tiktok Business Account Audience Now Available for all Ads Accounts TikTok has recently allowed the ability to control your business TikTok accounts through your Business Center. You can use this set of tools to grant Business Center users access to a TikTok account so they can create Spark Ads on… Read More