Major Shift Ahead: Google’s eCPC Era Comes to a Close
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The holiday season is when businesses can shine and increase their revenue. Your prospects and repeat customers are in the mood to spend money on gifts and decorations. However, you can’t rely on holiday shoppers to come to your website…
Google is slightly changing the categories for bid strategies for Search campaigns. Google assures users that they can still use the same bid strategies. The strategies are just now bundled into two performance goals. These changes will not impact bidding…