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    7 Custom Label Ideas for Google Shopping Experts

    PPCPPC StrategiesShopping and Pmax

    If you sell or market any type of product on the Google Shopping platform, you are likely familiar with labels. Labels allow you to organize your ad campaigns, groups, and keywords into select categories so you can better manage your statistics tables.

    For most digital entrepreneurs and marketers, custom labels can contribute to better organization, monitoring, and reporting on the Google Shopping platform. If you are a Google Shopping expert, consider using one of the following seven custom label ideas for your products—and spend your valuable time and money on the things that matter most.

    Table of Contents




    Task Yields: 

    1. Experience with Google Shopping 

    2. Consistent marketing strategy 


    keywords you want to track 

    20-30 minutes


    Custom labels that allow you to manage, organize, track, and report your data

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    What Are Custom Labels for Google Shopping?

    Ad labels are tags that you can add to your products on Google Shopping to easily filter and organize your data.

    You can add labels to keywords, ad campaigns, ad groups, and individual advertisements, organizing each by categories.

    For example, suppose a seller wanted to determine how well her product is performing across different U.S. states. In that case, she might add state-specific labels to her ads or keywords to assess performance.

    While most e-commerce sellers know how to use labels, many are unfamiliar with the customization capabilities available on Google Shopping.

    Custom labels allow you to handpick the criteria that you use to organize your items. Because you cannot bid on keywords with Google Shopping ads, custom labels are one of your greatest advantages in managing your ad spend budget.
    When you create custom labels, you can then unlock the product segmentation and bid segmentation features, allowing you to implement varied bidding strategies in your campaigns.

    You can create up to five custom labels for your product feed—so choose wisely!

    The #1 Reason You Need Custom Labels for Google Shopping 

    Custom labels can allow you to optimize your marketing and sales strategies, rendering your business more efficient.

    Additionally, custom labels can help you:

    • Efficiently track data 
    • Report your data accurately 
    • Organize and segment your Google Shopping products
    • Assume agency over your bidding structures
    • Gain a competitive edge in your market 
    • Highlight sales and viewership

    Ultimately, the most valuable resource in e-commerce—and business in general—is information. The more organized your data is, the better you can ascertain changes in your business’s performance and customer behaviors.

    Creating custom labels will provide you with the information you need to optimize—and scale—your business.

    7 Custom Label Ideas for Google Shopping Experts 

    Creating custom labels in Google Shopping is quite simple.

    Choose a category on your page menu, click the box next to the category, choose label from the drop-down menu, and click new label. Simply create your label, name it, and enter a description if you wish!

    Once you know how to create your label, it’s time to choose from our seven custom label ideas.

    1. Price Tiers
    2. Bestsellers vs. Lowsellers
    3. New Arrivals 
    4. In Season/Out of Season
    5. Neglected Products (“Zombies”)
    6. Ad Performance 
    7. Split Group Testing 

    Number 1: Custom Labels for Price Tiers 

    One of the simplest custom labels you can create is a label for tiered pricing structures.

    Creating individual segments based on item prices will allow you to track performance and organize your data according to high, low, and medium-level prices.

    To add a price tier custom label, you first need to set thresholds for your categories.

    For example, if you sell screen-printed clothing, you may wish to separate your inventory into high/medium/and low price tiers as follows:

    • Low Prices may equal $30 or less
    • Medium prices may equal $50 or less 
    • High prices may equal $100 or less

    Once you do this, you will be able to categorize all of your products into price tiers.

    Number 2: Bestsellers vs. LowSellers

    You may wish to track your items based on their performance.

    Tracking bestselling items is quite simple. Begin by entering your definition for the label. For example, type “SellingRate” for this category. Then, add your possible values. You can choose to label only best sellers or add low sellers to the label. 

    For example, if you sell multiple cleaning products and wish to invest in more inventory, you can track your bestselling cleaning products and order more of the same.

    Keep in mind that labels will not appear on the customer side of Google Shopping, so you alone will see the labels.

    Number 3: New Arrivals 

    Some Google Shopping experts choose to create custom labels for the arrival date of individual products.

    You can label new arrivals by categorizing your release dates by item or group ID and setting thresholds to indicate periods of time. 

    These periods will indicate the relative newness of your item.

    For example, if you sell pet food on Google Shopping, you can classify each item by its arrival date (or expiration date) to ensure you uphold a standard of freshness.

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    Creating custom labels will provide you with the information you need to optimize—and scale—your business.

    Number 4: In Season/Out of Season

    Tracking items by season is an effective means of more efficiently categorizing and reporting your data. 

    If you sell jackets, you can label each jacket by the season it corresponds with. Alternatively, if you sell high fashion, you could label your products according to their release during the spring or autumn seasons.

    Number 5: Neglected Products (“Zombies”)

    “Zombies” are neglected products on Google Shopping. You can identify, track, and optimize these items with Google Shopping custom labels.

    For example, if you want to create custom labels for your candle inventory, you can identify any items or SKUs that receive fewer clicks and purchases and label them accordingly.

    You can then segment those items into a separate campaign, thus optimizing exposure.

    Number 6: Ad Performance 

    Tracking ad performance is an integral part of any marketing strategy.

    To track ad performance, create custom labels based on the number of clicks, conversions, or impressions each item incurs.

    For example, if you are running holiday ads for packaging products, you can track each ad according to: 

    • High/Low Clicks
    • High/Low Impressions
    • High/Low Conversions 

    Number 7: Split Group Testing

    Split group testing allows you to implement and track the performance of variations in your ads, campaigns, groups, or keywords to optimize your marketing and selling strategies.

    Split group testing, also known as A/B testing, is easy to do with custom Google Shopping labels.

    To implement split group testing, simply divide your products into Group A and Group B products. Ensure that your subsets are relatively similar for best results.

    For example, if you sell dresses and you want to order more inventory, you can divide your existing dress inventory into A/B groups to assess their performance.

    Tips for Successful Custom Labels 

    Creating labels is relatively easy—but optimizing your custom labels may require more research and effort.

    Use this guide to facilitate the process, and remember to track your data accordingly. Additionally, don’t be afraid to experiment since experimentation is the key to eventual success.

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