As more and more businesses allocate significant portions of their advertising budgets to Google Ads, there has been a surge in the number of agencies that have been established to help clients create, manage, and optimize their advertising campaigns. If you’re interested in starting your own Google Ads agency, the first step is to open an agency account. In this article, we’ll guide you through the process of setting up a Google Ads Agency Account, explain its benefits, and walk you through account management.
Table of Contents
Understanding Google Ads Agency Account
Benefits of a Google Ads Agency Account
Differences between Individual and Agency Accounts
There are two types of Google Ads accounts: individual and agency. The primary difference between these two account types is that individual accounts are meant for a single user or business, while agency accounts are designed for managing multiple client accounts using a single login.
Individual accounts are ideal for small businesses or individuals who want to run their own Google Ads campaigns. These accounts are free to set up and don’t require any initial setup fees. However, they may not be suitable for agencies or businesses that handle a large volume of client accounts.
On the other hand, Google Ads Agency Account requires an initial setup fee of $500. This fee covers account verification, consultation services, and personalized account management assistance. While the fee may seem steep, it’s important to note that the Google Ads Agency Account offers a range of benefits that can help you save time and improve your clients’ campaigns.
In conclusion, the Google Ads Agency Account is a powerful tool for agencies and businesses that manage multiple client accounts. It offers a range of benefits, including streamlined account management, access to exclusive tools and features, and the ability to create custom reports. While there is an initial setup fee, the benefits of the Google Ads Agency Account make it a worthwhile investment for many businesses.
Setting Up Your Google Ads Agency Account
Creating a Google Account
The first step to setting up a Google Ads Agency Account is to have a Google account. If you already have a Gmail account, you can use it to sign up, or you can create a new Google account to get started. Once you have a Google account, you can proceed to sign up for Google Ads.
Signing Up for Google Ads
To sign up for Google Ads, click the “Start Now” button on the Google Ads homepage. Follow the prompts to create your first advertising campaign and select the “Expert Mode” option when you reach the account type section. Then, proceed to fill in the required details for your agency, including the name of your agency, your industry, and your billing information.
Choosing the Right Account Type
After you’ve created your Google Ads account, the next step is to switch your account type to an agency account. Click on the gear icon in the upper right-hand corner of your screen and select “Account Access”. Then, click “Invite Users” and select the “Manager Account” option. Finally, fill out and submit the application form and pay the $500 setup fee.
Navigating the Google Ads Agency Dashboard
Overview of the Dashboard Features
The Google Ads Agency Dashboard is the control center for managing your accounts, creating new campaigns, and monitoring your performance. The dashboard is divided into various sections, including Account Overview, Campaigns, Ad Groups, Ads and Extensions, and Reports.
Managing Client Accounts
To manage client accounts, click on the “Accounts” tab on the left side of the dashboard. From here, you can link existing client accounts to your agency account or create a new one. You can also set up access permissions for each client account and add users.
Accessing Billing and Payment Information
To access your billing and payment information, click on the “Billing” tab on the left side of the dashboard. Here, you’ll be able to view your billing history, update your payment information, and set up automatic payments.
Adding and Managing Clients in Your Agency Account
Sending Client Account Invitations
Linking Existing Google Ads Accounts
Setting Up Client Account Permissions
Opening a Google Ads Agency Account is necessary for those who want to create a successful Google Ads management agency. The account provides a range of benefits that aren’t available to individual Google Ads accounts. With the steps outlined in this article, you can create your Google Ads Agency Account and start managing your clients’ accounts like an expert.