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    How To Open A Google Ads Agency Account

    Ad PlatformsGoogle AdsPPCPPC Basics

    As more and more businesses allocate significant portions of their advertising budgets to Google Ads, there has been a surge in the number of agencies that have been established to help clients create, manage, and optimize their advertising campaigns. If you’re interested in starting your own Google Ads agency, the first step is to open an agency account. In this article, we’ll guide you through the process of setting up a Google Ads Agency Account, explain its benefits, and walk you through account management.

    Table of Contents

    Understanding Google Ads Agency Account

    Google Ads Agency Account is a centralized platform that allows you to manage all your client accounts from one location. It enables you to set up specific access permissions for each client, add and manage client accounts, access billing and payment information, and track your campaigns’ performance in real-time.

    With Google Ads Agency Account, you can easily manage multiple client accounts with a single login. This is particularly useful for agencies that handle a large volume of client accounts. Instead of juggling multiple logins and dashboards, you can use the Google Ads Agency Account to streamline your workflow and save time.

    Benefits of a Google Ads Agency Account

    Opening a Google Ads Agency Account brings a host of benefits, including:

    • Ability to manage a large volume of client accounts via a single dashboard
    • Streamline reporting and analytics by compiling data from all client accounts
    • Access to exclusive account management tools and features
    • Ability to create and share client reports with your team or clients

    One of the biggest advantages of a Google Ads Agency Account is the ability to access exclusive account management tools and features. These tools can help you optimize your campaigns and improve your clients’ ROI. For example, you can use the Google Ads Agency Account to create custom reports that highlight key metrics and performance indicators. You can also use the platform to set up automated rules and alerts that notify you when certain thresholds are met.

    Open Google agency account

    Differences between Individual and Agency Accounts

    There are two types of Google Ads accounts: individual and agency. The primary difference between these two account types is that individual accounts are meant for a single user or business, while agency accounts are designed for managing multiple client accounts using a single login.

    Individual accounts are ideal for small businesses or individuals who want to run their own Google Ads campaigns. These accounts are free to set up and don’t require any initial setup fees. However, they may not be suitable for agencies or businesses that handle a large volume of client accounts.

    On the other hand, Google Ads Agency Account requires an initial setup fee of $500. This fee covers account verification, consultation services, and personalized account management assistance. While the fee may seem steep, it’s important to note that the Google Ads Agency Account offers a range of benefits that can help you save time and improve your clients’ campaigns.

    In conclusion, the Google Ads Agency Account is a powerful tool for agencies and businesses that manage multiple client accounts. It offers a range of benefits, including streamlined account management, access to exclusive tools and features, and the ability to create custom reports. While there is an initial setup fee, the benefits of the Google Ads Agency Account make it a worthwhile investment for many businesses.

    Setting Up Your Google Ads Agency Account

    Creating a Google Account

    The first step to setting up a Google Ads Agency Account is to have a Google account. If you already have a Gmail account, you can use it to sign up, or you can create a new Google account to get started. Once you have a Google account, you can proceed to sign up for Google Ads.

    Signing Up for Google Ads

    To sign up for Google Ads, click the “Start Now” button on the Google Ads homepage. Follow the prompts to create your first advertising campaign and select the “Expert Mode” option when you reach the account type section. Then, proceed to fill in the required details for your agency, including the name of your agency, your industry, and your billing information.

    Choosing the Right Account Type

    After you’ve created your Google Ads account, the next step is to switch your account type to an agency account. Click on the gear icon in the upper right-hand corner of your screen and select “Account Access”. Then, click “Invite Users” and select the “Manager Account” option. Finally, fill out and submit the application form and pay the $500 setup fee.

    Navigating the Google Ads Agency Dashboard

    Overview of the Dashboard Features

    The Google Ads Agency Dashboard is the control center for managing your accounts, creating new campaigns, and monitoring your performance. The dashboard is divided into various sections, including Account Overview, Campaigns, Ad Groups, Ads and Extensions, and Reports.

    Managing Client Accounts

    To manage client accounts, click on the “Accounts” tab on the left side of the dashboard. From here, you can link existing client accounts to your agency account or create a new one. You can also set up access permissions for each client account and add users.

    Accessing Billing and Payment Information

    To access your billing and payment information, click on the “Billing” tab on the left side of the dashboard. Here, you’ll be able to view your billing history, update your payment information, and set up automatic payments.

    Open Google agency account

    Adding and Managing Clients in Your Agency Account

    Sending Client Account Invitations

    After you’ve set up your Google Ads Agency Account, the next step is to add your clients to your account. To do this, you’ll need to send them an invitation to join. Click on the “Accounts” tab on the left side of the dashboard, then click on the “+” button to add a new account. Enter your client’s email address, choose the account type that fits their needs, and send the invitation.

    Linking Existing Google Ads Accounts

    If your clients already have individual Google Ads accounts, you can link them to your Google Ads Agency Account. To link an existing account, go to the “Accounts” tab and select “Link existing accounts.” Enter your client’s Google Ads customer ID and click “Send invitation.”

    Setting Up Client Account Permissions

    Once your clients have accepted your invitation, you can set up permission levels for their accounts. You can give your clients the ability to view reports, edit campaigns, or manage billing information. You can also choose to give your clients read-only access to their accounts, effectively restricting them from making any changes.


    Opening a Google Ads Agency Account is necessary for those who want to create a successful Google Ads management agency. The account provides a range of benefits that aren’t available to individual Google Ads accounts. With the steps outlined in this article, you can create your Google Ads Agency Account and start managing your clients’ accounts like an expert.

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