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    Google Ads Suspended My Account, What Do I Do?

    Ad PlatformsAdvertising PoliciesGoogle AdsPPC

    Google Ads is an online advertising platform that’s fantastic if you’re looking to sell a product and want a way to reach your target audience effectively. Because so many people use Google, it’s a gold mine for marketing regardless of what kind of product you’re selling. However, if you already have a Google Ads account, there’s a chance that it’s been suspended.

    While it may seem like a rare occurrence, the suspension of a Google Ads account is rather common because of several things you may not even realize causes a suspension. Non-advertisable content, having more than one account, missing information about your business, repeated violations, and other factors can cause account suspension.

    You may have to examine your situation to determine the exact cause of your account’s suspension, but this article will help you if you’re wondering “How can I fix my Google account?

    Table of Contents

    Open Google agency account

    The No. 1 Reason You Need To Lift Your Account Suspension

    Having your account suspended impacts your income if you rely on marketing your products through Google Ads to reach your customers and make money. This fact alone makes it critical for you to get your account’s suspension lifted.

    When suspension happens to your Google Ads account, you’ll always receive a notification by email. You’ll no longer be able to use the account until the suspension gets lifted, and you have to resolve the issue to lift the suspension.

    In the email that notifies you of the suspension, you can also find the reason for said suspension. However, in some cases, the reasons provided are too general for you to understand what exactly you did wrong, as the emails come from Google’s automated system.

    If you find that the cited reason for suspension doesn’t fully explain the situation, you’ll have to figure out the specific cause before making your appeal.

    What Causes Account Suspension?

    Below are a few common causes of suspension for Google Ads accounts. We’ll cover each one in detail and also provide the basic steps you can take to get your account back in each scenario.

    Non-Advertisable Content

    Non-advertisable content is specific content that Google prohibits for ethical reasons. This system is in place to protect potential customers, as some sellers attempt to take advantage of the system by advertising stolen, illegal, and fake products. Additionally, advertising anything that can fall into the category of endangering anyone is considered non-advertisable content.

    You can tell if the type of content you’re advertising is somehow harmful, but if you’re unsure, it’s best to check Google Ads’ policies to see what exactly counts as non-advertisable content.

    It’s essential to understand the terms and services you must follow if you use Google Ads, as you don’t want to put yourself in a position to have your account suspended.

    Creating Multiple Accounts

    Because there’s an expectation for a business to create and run its ads through a single account, having more than one account that you use can result in a suspension. Even if you aren’t doing anything malicious, there’s a strong chance that Google will recognize the connection between two accounts and suspend them.

    This action primarily prevents any potential circumvention of Google’s systems, which isn’t unique to Google. It’s standard on many other platforms for people to create more than one account to get around specific policies or even evade an initial suspension.

    If your Google Ads suspends your account, don’t create a second one as a solution. Suspensions are temporary and undoable if you follow the proper steps to resolve the situation, but creating a second account can result in a permanent ban from Google Ads.

    Lack of Information

    Since anyone can use Google Ads to market their products, there’s a certain level of information that every account must provide for credibility. Accounts that lack basic information like a phone number and email address can appear suspicious in the system.

    Ensure you provide all the necessary information to avoid potential suspension due to your account being untrustworthy. If you have a website connected to the account, have the information on there too.  

    Counterfeiting Products

    People advertise many kinds of products with Google Ads, and it’s common for specific products to overlap. Sometimes two products are similar to the point where Google’s system fails to see any real distinction between them, which can cause the suspension of one account for counterfeiting.

    Unfortunately, suspension can happen even if the product overlap is coincidental. Because this situation is a mistake, the only thing you can do is submit an appeal and explain the misunderstanding.

    If your appeal fails, contact the Google Ads team to speak with them. Doing so will allow you to explain the situation fully, rather than leaving them to make sense of it on their own with your appeal.

    Malicious Software

    Owning a website involves managing many aspects to keep it healthy and functional to web traffic. If you have a website for your business, malicious software is one of the significant issues you’ll want to avoid.

    Suppose malicious software is the cause for suspension. In that case, Google will clarify that in the notification email, and the best way to remedy the issue is to invest in malware protection software. There are many software options to choose from, so do research before deciding which one you want to try.

    After you have malware protection in place, use it to remove any malware from your website before you make your appeal. Otherwise, Google won’t lift the suspension on your account. If your account suspension doesn’t lift after the appeal, contact Google directly to inform them that you used a malware removal tool to clean up your website. 

    How To Get Your Account Back in Three Easy Steps

    Step 1: Check your email for an email from Google with details on your account suspension.

    Step 2: Address the cause of the suspension yourself if possible.

    Step 3: Submit an appeal to have the suspension lifted or contact Google Ads directly.

    Final Thoughts

    For many businesses, Google Ads is one of the main ways they market their products to make money, so their account getting suspended can decrease their revenue. It’s essential to understand the terms and services you must follow if you use Google Ads, as you don’t want to put yourself in a position to have your account suspended.

    If your account gets suspended for one of the reasons we discussed, have patience and be honest about the situation when you’re appealing. Google deals with many accounts daily, so getting your account back will take time, but it’s worth the wait in the long run.

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