"TikTok ads cost isn't one number, and treating it like one is the fastest way to misjudge whether your campaign is actually working." Read more
Why Two Competitors’ ChatGPT Ads Look Exactly Alike Ask ChatGPT for an ad. Then ask it again but for your competitor. Congratulations, you’ve just written the same ad twice. Welcome to the world of ChatGPT Ads. That’s not a joke, and it’s not an edge case. Here’s a… Read More
"Nobody decides to ignore their billing type. They just never open the menu that shows it." Read more
Microsoft Ads Incentive Program: What Advertisers Must Know Search for “Microsoft ads incentive program” and most results assume you mean one thing: a new-customer credit. That’s one layer of it. There are actually three separate incentive structures running under that name, and only one of them is the… Read More