Stay in touch!

Join our community and receive industry updates as well as exclusive marketing tips I only share with email subscribers.

    Adcore's CMO

    7 Best Search Engines in the World in 2023

    Marketing

    While Google maintains a market share of over 85%, there are many other search engines out there, and some offer perks and benefits that Google doesn’t. 

    For example, some search engines provide better privacy and security, while others offer gift card rewards for using them. The following are the seven best search engines worth using as we enter 2023.

    Table of Contents

    google logo

    1. Google

    There’s a reason Google is the top search engine in the world. It has a complex and advanced algorithm that ensures you get the most accurate results for your search phrase. In addition, it brings you the best image and video results, as well as updated news articles related to your search. 

    Google Shopping allows you to find products you want, and the company also offers tools and secondary search engines like Google Flights and Google Books. 

    bing logo

    2. Bing

    Bing is the second-largest search engine globally by market share. Some people prefer it to Google. For example, the video results tab is more visual, with results arranged in a grid as opposed to the regular list-style results that Google shows. 

    The image results also differ slightly from Google’s. While searching for “cat feeding tips” on Google yields many pictures of cats, Bing brings up more infographics giving you actual advice. 

    Finally, when searching with Bing, you can join Microsoft Rewards to earn points for every search you do on Bing. Over time, your points will add up, and you can redeem them for gift cards. 

    yahoo logo

    3. Yahoo

    Despite Bing owning Yahoo, the search engine results for any given phrase are not identical on the two sites. Results vary even more for long-tail keywords, searches outside the US, and search results beyond the first page. 

    Making Yahoo.com your default homepage will give you access to sports, news, entertainment, tech tips, and more. There is also Yahoo Finance, which provides you with access to cutting-edge financial information. 

    Yahoo Plus gives you perks such as customized subscriptions, disposable email addresses, tech support, fantasy sport research tools, and more. Also, some people just prefer the blue interface of Yahoo better than Bing. 

    While Google maintains a market share of over 85%, there are many other search engines out there, and some offer perks and benefits that Google doesn’t.

    duck duck go logo

    4. DuckDuckGo

    Most search engines track your activity and search history. While they do this to personalize your results and show targeted ads, many users are suspicious of such tracking, seeing it as a breach of privacy. 

    DuckDuckGo stands out from other major search engines because it doesn’t track your history. It doesn’t collect any personal information, nor does it track your IP address. While it does show you ads, your search history on DuckDuckGo won’t affect the ads you see on other websites. 

    google scholar logo

    5. Google Scholar

    Google Scholar is included separately from Google because it generates entirely different results. It focuses on scholarly articles, including research papers, journals, studies, and more. It is the search engine of choice for students looking for academic resources and professionals searching for sources other than blog posts. 

    You can search through scholarly articles or case law. The search engine allows you to star a result to save it for later, which is helpful when doing in-depth research. You can also see how many times a source was cited, helping you determine its credibility. 

    dogpile logo

    6. DogPile

    DogPile has been around since 1996, making it one of the oldest search engines on the web. What makes it different from other search engines is that it is a metasearch engine – it includes results from Google, Yahoo, Bing, Yandex, and other search engines. 

    A study that DogPile ran found that only 3.2% of the first-page results were the same across the major search engines. Using a metasearch engine that pulls results from many other engines can help users get the results they are looking for. 

    You can search for websites, images, videos, and news results. The interface is simple, without too much clutter, making it one of the best search engines in the world.

    yandex logo

    7. Yandex

    Yandex is a Russian search engine, but it will produce results in English if you are in the United States. It has its own map service to rival Google Maps, which tends to be superior in Eastern Europe and ex-Soviet countries. 

    One thing that sets Yandex apart from Google is its image search result algorithm, which uses a combination of image recognition and facial recognition technology to bring up results featuring the same person, even if the background is entirely different. 

    On the other hand, Google’s image search tool only uses image recognition technology, using cues such as objects in the background to bring up results. That makes it less effective for searching up people. 

    Final Thoughts

    While Google is one of the best search engines in the world, there are other alternatives. Whether you value your privacy, are looking for a facial recognition search engine, or simply want to earn rewards for searching the web, we hope this list has helped you. 

    We hope you enjoyed this Adcore article! In fact, we think that this article will be a great next read: 

    23 Alternative Search Engines Other Than Google

    If you’re interested in learning more about Adcore and what we have to offer, consider reaching out to our incredible Elite team for a range of marketing services and checking out all of our Adcore Marketing Cloud Apps.

      Get exclusive CMO tips that I only share with email subscribers.

      Semdoc

      Free

      Digital marketing agency?

      Analyze your ad account performance & reveal your account’s quality score.

      Get exclusive CMO tips that I only share with email subscribers.

        Share this article
        Back to top