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Google Ads Suspended My Account, What Do I Do?
or businesses relying on Google Ads to reach customers, nothing derails momentum faster than a sudden account suspension. One moment, your campaigns are driving leads and sales; the next, they’re halted with a cryptic email from Google. Suspensions are more common than many realize, often caused by things as seemingly harmless as incomplete account information or unintended policy violations.
What’s worse, Google’s automated emails often leave you with more questions than answers, making it difficult to know where you went wrong or how to fix it. But don’t panic—this guide is here to help. From identifying the top reasons for suspensions to actionable steps for resolving them, we’ll provide everything you need to lift the ban and protect your account going forward. Let’s get started and keep your Google Ads working for you, not against you.
Table of Contents
The No. 1 Reason You Need To Lift Your Account Suspension
Having your account suspended impacts your income if you rely on marketing your products through Google Ads to reach your customers and make money. This fact alone makes it critical for you to get your account’s suspension lifted.
When suspension happens to your Google Ads account, you’ll always receive a notification by email. You’ll no longer be able to use the account until the suspension gets lifted, and you have to resolve the issue to lift the suspension.
In the email that notifies you of the suspension, you can also find the reason for said suspension. However, in some cases, the reasons provided are too general for you to understand what exactly you did wrong, as the emails come from Google’s automated system.
If you find that the cited reason for suspension doesn’t fully explain the situation, you’ll have to figure out the specific cause before making your appeal.
What Causes Account Suspension?
Below are a few common causes of suspension for Google Ads accounts. We’ll cover each one in detail and also provide the basic steps you can take to get your account back in each scenario.
Non-Advertisable Content
Non-advertisable content is specific content that Google prohibits for ethical reasons. This system is in place to protect potential customers, as some sellers attempt to take advantage of the system by advertising stolen, illegal, and fake products. Additionally, advertising anything that can fall into the category of endangering anyone is considered non-advertisable content.
You can tell if the type of content you’re advertising is somehow harmful, but if you’re unsure, it’s best to check Google Ads’ policies to see what exactly counts as non-advertisable content.
It’s essential to understand the terms and services you must follow if you use Google Ads, as you don’t want to put yourself in a position to have your account suspended.
Creating Multiple Accounts
Because there’s an expectation for a business to create and run its ads through a single account, having more than one account that you use can result in a suspension. Even if you aren’t doing anything malicious, there’s a strong chance that Google will recognize the connection between two accounts and suspend them.
This action primarily prevents any potential circumvention of Google’s systems, which isn’t unique to Google. It’s standard on many other platforms for people to create more than one account to get around specific policies or even evade an initial suspension.
If your Google Ads suspends your account, don’t create a second one as a solution. Suspensions are temporary and undoable if you follow the proper steps to resolve the situation, but creating a second account can result in a permanent ban from Google Ads.
Lack of Information
Since anyone can use Google Ads to market their products, there’s a certain level of information that every account must provide for credibility. Accounts that lack basic information like a phone number and email address can appear suspicious in the system.
Ensure you provide all the necessary information to avoid potential suspension due to your account being untrustworthy. If you have a website connected to the account, have the information on there too.
Counterfeiting Products
People advertise many kinds of products with Google Ads, and it’s common for specific products to overlap. Sometimes two products are similar to the point where Google’s system fails to see any real distinction between them, which can cause the suspension of one account for counterfeiting.
Unfortunately, suspension can happen even if the product overlap is coincidental. Because this situation is a mistake, the only thing you can do is submit an appeal and explain the misunderstanding.
If your appeal fails, contact the Google Ads team to speak with them. Doing so will allow you to explain the situation fully, rather than leaving them to make sense of it on their own with your appeal.
Malicious Software
Owning a website involves managing many aspects to keep it healthy and functional to web traffic. If you have a website for your business, malicious software is one of the significant issues you’ll want to avoid.
Suppose malicious software is the cause for suspension. In that case, Google will clarify that in the notification email, and the best way to remedy the issue is to invest in malware protection software. There are many software options to choose from, so do research before deciding which one you want to try.
After you have malware protection in place, use it to remove any malware from your website before you make your appeal. Otherwise, Google won’t lift the suspension on your account. If your account suspension doesn’t lift after the appeal, contact Google directly to inform them that you used a malware removal tool to clean up your website.
How To Get Your Account Back in Three Easy Steps
Step 1: Check your email for an email from Google with details on your account suspension.
Step 2: Address the cause of the suspension yourself if possible.
Step 3: Submit an appeal to have the suspension lifted or contact Google Ads directly.
Final Thoughts
Google Ads is a cornerstone for many businesses’ marketing strategies, but an account suspension can bring everything to a grinding halt. Lost revenue, disrupted campaigns, and the potential impact on your brand’s reputation make it clear why staying compliant is non-negotiable. By understanding the most common suspension triggers—from policy violations to technical issues—you can safeguard your account and keep your campaigns running smoothly.
If you find yourself facing a suspension, don’t panic. Carefully review Google’s notification, address the issues, and submit a clear and honest appeal. While the process may take time, resolving the problem correctly will ensure your advertising efforts stay on track.
Ready to amplify your ad campaigns and avoid pitfalls? Adcore’s Media Blast is designed to optimize your campaigns while keeping them fully compliant with Google’s policies. Stay ahead of the curve, maximize your ad performance, and maintain a competitive edge.
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