Stay ahead of the game

Sign up for our newsletter to receive the latest digital marketing strategies and insights for the month ahead, delivered straight to your inbox!

    Google Maps in 2024

    Ad PlatformsGoogle AdsMarketingMarketing News

    4 New Updates with Maps

    Google Maps has always been on the cutting edge, and the latest update is no different. With a new visual design, an intuitive map interface, and live traffic updates, Google Maps is about to get even more user-friendly – and marketers can take advantage of all these new features to drive engagement and conversions.

    Here’s what’s in store for the coming years with Google Maps!

    Table of Contents

    #1. Know Before You Go

    The vibe of a neighborhood can make or break your trip. With the new Google Maps update, you can quickly get a feel for an area before you even visit. Just select a neighborhood and see the most popular spots come to life right on the map. Want to know if a particular area is artsy or has an exciting food scene? Or if it’s family-friendly or more laid-back? This new Google search feature has you covered.

    Local knowledge of over 20 million contributions from Google Maps users each day is used to create these vibrant, informative neighborhood maps. This data includes reviews, photos, and videos from people who have actually been there. So you can be sure you’re getting the most accurate information possible.

    But Google doesn’t stop just at local knowledge. They take it one step further by using artificial intelligence to really bring the data to life. This way, you can get a sense of an area without even reading the reviews. Just scroll through the map and see for yourself what each neighborhood has to offer.

    This new Google search feature is not available just yet, but will be rolling out globally in the coming months on Android and iOS. So keep your eyes peeled!

    #2. Live View Levels Up

    Live View is a game-changing Google Maps feature that allows you to see directions overlaid on the world around you through your phone’s camera. With over 100 million installs in just three years, it’s become one of the most popular features of Google Maps.

    Now, with the latest update, Live View is getting even better. In addition to pointing you in the right direction, it will also show you useful information about the businesses and landmarks around you.

    Say you’re on the lookout for a delicious cup of coffee. Just point your camera in any direction, and Live View will show you all the nearby coffee shops, along with ratings and how far away they are. You can also see info about other places nearby, like grocery stores, transit stations, and more. And if you want even more details, just tap on a location, and you’ll be taken to the full Google Maps listing.

    This new Google Search feature will be available in London, Los Angeles, New York, San Francisco, Paris, and Tokyo in the coming months on Android and iOS. So if you’re planning a trip to one of these cities, be sure to keep Live View in mind!

    With the immersive view, you can see stunning multi-dimensional views of an area with critical information like the weather, traffic, and busyness layered on top.

    #3. 250 Worldwide Landmark Aerial Views- Now Live!

    Google Maps announced a new way to explore the world with a feature called “immersive view.” With the immersive view, you can see stunning multi-dimensional views of an area with critical information like the weather, traffic, and busy-ness layered on top.

    250 photorealistic aerial views of global landmarks come together to create this one-of-a-kind experience. And with live data, you can see how busy a place is before you even get there. Just select a landmark on the map and slide down to the street level for a 360-degree view.

    Predictive modeling was used to create this never before seen view of the world. And it’s not just a pretty picture – it’s also useful! This new Google search feature automatically learns and understands historical trends for a specific location. Anticipated future patterns will show users what an area will be like tomorrow, next week, or even next month. It’s a real game-changer for those who like to plan ahead!

    Google is bringing the world even closer to your fingertips inbox. It’s just one more way that the search engine strives to create an exceptional user experience.

    #4 Google’s New Sustainable Choices 

    Last but by no means least, Google is giving users the power to make more sustainable choices with their new eco-friendly routing feature. This game-changing technology uses a new routing model to let drivers see and choose the most fuel-efficient route to their destination.

    The best part? It’s not just good for the environment – it’s also good for your wallet! This new Google search feature is available in the U.S., Canada, and Europe and has already helped remove an estimated half a million metric tons of carbon emissions. That’s the equivalent of taking 100,000 fuel-based cars off the road!

    This new Google search feature benefits everyone, but it’s especially important for businesses. With eco-friendly routing, companies can measure fuel consumption and savings for a single trip, multiple trips, or even across their entire fleet. This information can be used to improve performance and make more sustainable choices.

    Eco-friendly routing is just one more way that Google is working to make the world a better place. And we’re excited to see what they come up with next!

    Stay Ahead Of The Curve

    As a marketer, it’s important to stay ahead of the curve. And with Google Search On+, that’s easier than ever. With all of the new features and changes that Google is making with Google Maps, you’ll be able to take advantage of your surroundings, see things in live view, experience a new way to view landmarks, and all the while help make more sustainable choices.

    These changes haven’t been released fully but will be in the coming months. And by 2024, Google plans to have us searching, buying, advertising, and living in a whole new way! So don’t wait; start exploring all that Google Search On+ has to offer. And if you’re not sure where to begin, check out the tutorials and resources that Google has made available. With their help, you’ll be able to get the most out of this new update and ensure that your marketing campaigns are a success.

      Get exclusive CMO tips that I only share with email subscribers.

      Share this article
      Back to top