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Ecommerce is booming. The market is expected to grow from $4.1 billion in 2024 to $6.5 billion in 2029. However, many businesses struggle to increase sales. The market is extremely competitive and it is difficult to capture customers’ attention and loyalty. With such a high level of saturation of competitive products in the market, customers are becoming less loyal, with a 30% churn rate. This trend presents an opportunity for your brand to try new strategies to boost your sales by capturing genuine attention and building a strong sense of loyalty.
Here’s something to consider: the average cost-per-click on Google Ads is $2.69, while on Microsoft Ads, it’s only $1.54. That’s a 74% lower cost! Exploring alternative channels and fine-tuning your approach can unlock new growth opportunities you might not have considered. In this guide, we’ll walk you through some strategies about how to increase ecommerce sales.
Table of Contents
The Competitive Landscape of eCommerce
The ecommerce space has never been more crowded. With thousands of businesses vying for customer attention, small and medium-sized businesses (SMBs) often struggle to stand out. Consumers have a surplus of choices, and switching between brands has never been easier. Data shows that nearly 61% of shoppers have switched brands at least once in the past year, especially when enticed by better offers or experiences.
This means that to thrive, businesses must not only provide excellent products but also deliver seamless, memorable shopping experiences that exceed customer expectations.
Optimize Your Website for Conversions
Mobile-First Design
With over 57% of online transactions happening on mobile devices in 2024, having a responsive, mobile-friendly website is essential. A mobile-first design ensures that your site looks professional and functions seamlessly across devices.
- Key Steps:
- Use larger, easy-to-read fonts.
- Ensure buttons and links are easily clickable.
- Test your site on various screen sizes.
- Prioritize speed, as mobile users expect pages to load within 3 seconds.
Simplify the Checkout Process
Cart abandonment is a significant issue, with 70% of online shopping carts left behind. Simplify the checkout process to reduce friction:
- Minimize the number of steps to complete a purchase.
- Offer guest checkout to avoid forcing account creation.
- Provide multiple payment options, including PayPal, Apple Pay, and Klarna.
Improve Page Load Speed
A 1-second delay in page load time can reduce conversions by 7%. Optimize your website’s speed by:
- Compressing images using tools like TinyPNG.
- Enabling browser caching.
- Using a content delivery network (CDN) like Cloudflare.
Optimize Your Product Feed
When sales plateau, businesses often focus on improving their ad campaigns—adjusting targeting, bidding, or creative elements. However, one of the most critical factors for success often flies under the radar: the product feed.
Your product feed is the backbone of your advertising efforts. If it’s disorganized, even the most well-crafted campaigns won’t perform at their full potential. An optimized product feed ensures your products are presented in the best possible way to attract and convert shoppers.
Click here to learn more about Why Feeditor is the most powerful product feed management solution
Craft Compelling Titles and Descriptions
Product titles and descriptions are key to catching customer attention and improving ad relevance. For example:
- Generic: “Wireless Headphones”
- Optimized: “Wireless Noise-Cancelling Headphones – Bluetooth 5.0, 30-Hour Battery Life” Use engaging descriptions to highlight key features and benefits, such as unique selling points or specific technical details. This not only attracts clicks but also increases the chances of conversion.
Include High-Quality Visuals
Your images play a vital role in making a strong first impression. Use clear, high-resolution photos that show multiple angles of the product and reflect its real-life usage. High-quality visuals improve trust and encourage users to click on your ads.
Ensure Accurate Data Across the Board
Shoppers expect precision. Regularly update your product feed to include accurate pricing, availability, and product details. Nothing frustrates customers more than discovering an item is out of stock after clicking on an ad.
What is the best way to Optimize Your Product Feed?
Feeditor is an all-in-one product feed management solution that simplifies and enhances how you manage your product data. Whether you’re looking to optimize a single product line or scale across multiple channels, Feeditor provides the tools to ensure your feed is always accurate, up-to-date, and performance-ready.
Key Features of Feeditor:
- Advanced Customization: Tailor titles, descriptions, and tags to suit specific platforms like Google Shopping or Microsoft Ads.
- Multi-Channel Compatibility: Seamlessly manage and synchronize your feed across various advertising platforms.
- Real-Time Updates: Stay ahead of errors or discrepancies with automated feed monitoring and updates.
- Performance Insights: Analyze feed data to identify and fix underperforming elements, ensuring optimal campaign results.
Take control of your product feed and discover how Feeditor can transform your eCommerce strategy and help you increase sales.
Click here and get started today with Feeditor.
Diversify Your Advertising Effort With Microsoft Ads
Why Microsoft Ads?
Microsoft Ads are a cost-effective alternative to Google Ads. They have much lower competition for bidding on ad space which means that you pay less for more visibility. Also, the Microsoft Ads network is not limited to Bing. It includes LinkedIn, Netflix, Xbox, and many other high-value advertising channels.
Impression-Based Remarketing
Microsoft Ads offers Impression-Based Remarketing, an advanced strategy to re-engage potential customers. Unlike traditional remarketing, which focuses on users who visit your site, this approach targets users who have seen your ads but didn’t click.
- Benefits:
- Stay Visible Throughout the Funnel: Keep your brand top-of-mind as users move through their buyer’s journey.
- Higher Conversion Rates: Multi-channel campaigns (search, display, video, CTV) can achieve 7x higher conversions than search-only efforts.
- Sequential Messaging: Deliver tailored messages based on where users are in the funnel.
Curious about Microsoft Ads? Click here to learn how to get started with Microsoft Ads.
Looking to elevate your advertising strategy? Try out Microsoft Ads for free!
Get started with Couponer today and leverage ad credits to supercharge your campaigns.
Use Email Marketing Effectively
Email marketing remains one of the most effective tools for driving ecommerce sales. For every $1 spent, email marketing generates an ROI of $36. By leveraging email effectively, ecommerce businesses can build relationships with their customers, boosting conversions and encouraging repeat purchases.
Build and Segment Your Email List
Building an outstanding email list is essential for long-term growth. A few strategies to grow and segment your list include:
- Offer Incentives: Provide discounts (e.g., 10% off) or free downloads in exchange for email signups. Also, offer exclusive, yet free, content that is only accessible through email.
- Collect Data for Segmentation: Use signup forms to gather preferences, allowing you to send personalized campaigns.
- Tools: Platforms like Mailchimp and Klaviyo simplify email list management and segmentation.
Send Personalized Campaigns
Personalization drives results, with personalized emails delivering 6x higher transaction rates than generic ones (source).
- Examples of Campaigns:
- Abandoned Cart Emails: Automatically remind customers about items left in their cart. Include enticing offers to encourage completion.
- Product Recommendations: Use browsing or purchase history to suggest relevant items.
Post-Purchase Follow-Ups: Send thank-you emails with related product suggestions or request reviews.
Manage Your Budget
Couponer
Effectively managing your advertising budget is crucial. Sometimes, saving and stretching every dollar is what puts you over the edge and helps you achieve your goals. Adcore, a Premier Google partner and Elite Microsoft partner offers Couponer, an app designed to help businesses like yours access ad credit coupons across major advertising platforms, including Microsoft Ads.
Key Features of Couponer:
- Exclusive Offers: Through partnerships with leading advertising platforms, Couponer provides exclusive deals, such as up to $500 in Microsoft Ads credits for new accounts.
- Secure and User-Friendly Interface: With a user base exceeding 3,000, Couponer ensures a safe and efficient experience for all users.
Ready to enhance your advertising strategy? Start using Couponer today and take advantage of the ad credits available to boost your campaigns.
Click here to learn everything you need to know about how to increase ROAS for my business?
Incentivize Purchases with Promotions
Promotions are one of the most effective ways to capture customer attention and encourage immediate purchases. By offering discounts, bundling products, or providing exclusive perks, you can boost sales and increase average order value.
Offer Discounts and Freebies
Discounts and freebies create a sense of urgency and encourage impulse buying.
- Types of Promotions:
- Percentage Discounts: E.g., “20% off your first purchase.”
- Free Shipping: Shoppers are 80% more likely to complete a purchase if free shipping is offered (source).
- Buy-One-Get-One (BOGO): Encourage higher sales volumes by bundling products.
Use Time-Limited Offers
Scarcity and urgency are powerful motivators for shoppers.
- Examples:
- “Offer ends tonight!”
- “Only 3 left in stock.”
Benefit: Time-sensitive promotions can drive conversions by appealing to FOMO (fear of missing out).
Conclusion
In the end, succeeding in eCommerce isn’t black and white—it’s challenging, but far from impossible. While it is harder to thrive in today’s eCommerce landscape, much of that difficulty stems from increased competition. In the early days of eCommerce, when competition was low, even simple strategies could lead to massive growth. Now, with the market more crowded, standing out requires a more sophisticated approach. Consider exploring differentiation strategies, like the Blue Ocean Strategy, to carve out your niche.
The good news? Success is achievable. The bad news? It takes time, effort, and a lot of trial and error to discover your winning strategy.
At Adcore, we’re here to help. With years of experience scaling eCommerce businesses, we can guide you on your journey.
Start advertising for free! Use Couponer today and launch your Microsoft Ads campaign with ease.
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