Are Bing Ads Worth It? Insights into Microsoft’s Ads Platform

Step back and review all the channels you’re using to advertise on and consider Microsoft Advertising with higher conversion rates, lower cost per click, and more purchasing power. Let’s talk about Microsoft Advertising.

If you’re managing pay-per-click (PPC) activity for yourself or for your hard-earned clients, this is relevant to you. Let’s talk about digital marketing and Microsoft Advertising. Are Bing Ads really worth it?

Everybody and my Grandma has heard of Google Ads and Facebook Advertising (or at least she has been targeted at some point when showing me knitting patterns) but what about Microsoft Advertising? 

Add an Additional Pillar to Your Marketing Strategy

If you’re a CEO, CMO, Digital Advertising Specialist, Account Manager, or anyone managing PPC activity then we’re all very aware that we want to capture the largest audience possible at the top of the funnel.

Makes sense right? As successful marketers, we’re used to considering Google Ads and Facebook Advertising to have a larger audience and we do what we can to be proficient at using these two channels first.

As a marketer, you probably want to be successful on Google Ads and Facebook Advertising. If you’re managing a smaller budget you have limited options, and it is probably a good idea to stick to these initially.

If you’re ready to grow and take your advertising to the elite level and expand your skillset, audience, reach, and further your success, it might be time to think about adding Microsoft Advertising to your marketing strategy as an additional pillar to reach your marketing goals. 

What is Microsoft Advertising? 

Microsoft Advertising, formerly known as Bing Ads, is a platform that supports pay-per-click advertising. The Microsoft search network connects about 200 million Windows 10 users. Microsoft Advertising is used and can be found on Microsoft Edge, Bing, Yahoo, and AOL.

Here is a fun and obvious question. Guess what’s installed on your fancy new Windows computer when you turn it on for the first time? It’s Microsoft Edge, and the default search engine is Bing. Congratulations! You’ve found the search engine. Now what?

Do you remember earlier when I was talking about my Grandma? Well guess who is using the pre installed Microsoft search engines on their computer, tablet, and phone? That’s right, she’s part of that audience, along with many other Microsoft users. We sometimes forget that other search engines like Bing, Yahoo and AOL are out there but the network is active and people need services and products. There are multiple channels that support people getting those things in our modern world.