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After being successful in the United States market, Nanobébé decided to expand its success to Canada, United Kingdom, and France.
Executive Summary
Nanobébé, a successful baby feeding products company, decided to expand its success to new markets, starting with the United Kingdom, Canada then France.
We created a holistic marketing strategy across multiple channels allowing us to reach the optimal audience at every stage of the marketing funnel – from brand awareness to loyalty. This strategy proved itself and led to a successful expansion of the United Kingdom, and Canada markets. This strategy was then replicated in the French market.
+646%
Conversion Value
After only 1 month of an effective strategy, Nanobébé Canada’s online revenue increased significantly.
+500%
Conversions
By creating a detailed audience
strategy, we increased ROAS (return on ad spend) while increasing sales.
Communication
Understanding the business and the day-to-day communication is a key to successfully penetrating a new market. The advertising must be fully synced with the efforts made on the grounds.
The Right Message
Our 15+ years of experience in the global market and e-commerce industry give us a better understanding of the culture and behavior of consumers for each market.
Challenge
Following the success in the United Stated, Nanobébé sought to expand into the United Kingdom, Canada, and France markets. The activity goals were to maximize brand awareness, acquire customers and gain a competitive advantage in the baby products industry while keeping a high ROAS.
Main Actions
- Conducting profound competitor and audience research in order to build a tailor-made marketing plan.
- Using Adcore platforms’ creative & bid automation technology, to reach the desired ROAS.
- Working with Nanobébé’s development teams in order to improve the site’s conversion rate.
Solution
We conducted profound research to analyze the competition and understand users’ behaviors: what triggers their click and how do we get them to purchase?
We then built a marketing strategy across the different platforms in order to reach users at each step of the purchase funnel (brand awareness, consideration, conversion, and loyalty). Having extensive experience in targeting international markets allowed us to design an effective marketing plan for each country.
About Nanobébé
Year established: 2006
Employees: 0 – 50
Head Quarters: Israel & United States
Industry: eCommerce, Consumer Goods
Websites:
Nanobébé is an award-winning company in the sector of breastfeeding products.
“Adcore Elite has a dedicated and professional team that strive to provide the best results. They would go the extra mile in order to complete their tasks.”
Or Avni – Nanobébé
Creatives
With this very sales-oriented type of ad, we were able to display a large range of products through a mini shop experience where users could purchase directly from Facebook. This helped reduce the funnel and increase sales and revenue.
Nanobébé showcases its products in a video to users. These videos allowed us to easily display products’ features, grab the attention of users and share parents’ reviews of the products in just a couple of seconds.
Thanks to our vast experience in advertising promotions, we are able to use the right tools and messages to increase sales significantly.
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