Unveiling Effortless Marketing® – Adcore’s Shopify App
How big can companies change from end to end? This
question becomes essential and central to any
organization in the technological age.
To become fast and relevant companies and organizations
need to implement changes and make tough decisions in
order to implement innovation. All this to survive against
the day-to-day startups that are born with DNA that might
never be infused into traditional organizations.
Many large companies have realized that they cannot
implement innovation, so they have found a solution that
in most cases does not prove itself: they acquire innovative
companies in the hope that these will make the
organization innovative. Others are setting up a subsidiary
or innovative unit, which will operate connected or
detached from the organization, and will be able to operate
and develop future activities. The challenge in this situation
is that the innovative parts of the organization are silenced
by the existing ones, and most investments go down the
drain. This situation is an accurate description of what is
happening in the Israeli advertising market.
In the traditional creative world, everything came first and
determined how the whole system would work to serve the
idea. The 4 P’s are actually set to serve and support the
creative idea and once the idea is chosen (and most often
the advertising agency also manages the budget). The goal
was actually achieved and now only the marketing plan –
and hope for the best – remains.
The decision on creative and its effectiveness,
astonishingly, was made from the stomach, sometimes
without any backing or numerical backing, and as the years
passed, the creative decision gained excess weight by
meeting the criteria of award competitions in the
advertising world. The traditional offices that have always
aspired to excellence, which is of great value, have built and
built the creative to win competitions, all of which lean on
the old world and gut feelings. Over the years, the world of
advertising has become digital, and such tectonic changes
have brought it to the forefront, exploring the effectiveness
of the creative to bring sales results and just as important –
to build the brand in the long run.