Christmas is a time when businesses all around the world can increase sales. Christmas marketing is essential for success during this season.
Are you experiencing a lack of ideas about how best to separate yourself from your competitors this holiday season? The answer lies in learning how to set up Christmas marketing campaigns.
Here are 22 Christmas marketing ideas that will help you to increase sales and generate more revenue for your company this Q4. Implement these strategies and see how your business thrives during the Christmas season!
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Christmas Website Marketing Ideas
Take time to look over your website and ask yourself how you can Christmas-ify it. Everything you do with paid ads, social media, and email marketing points your target audience back to your website. Make sure it’s ready to take advantage of this year’s festive feelings. Here are some ideas to get you started.
Holiday and Christmas Keywords
Christmas is a peak time for online shopping, so you must ensure your website ranks well in search engine results. You can accomplish this by using Christmas-related keywords in your content. For example, if you sell Christmas trees, use terms like “real Christmas tree,” “artificial Christmas tree,” or “live Christmas tree” in your content.
Even if you sell something non-Christmas related, you can still use Christmas keywords to attract holiday shoppers. For instance, if you sell jewelry, you can use keywords like “Christmas gifts for her” or “Christmas gifts for mom.”
Once you’ve decided which keywords to target, use them in the following places:
- Titles and meta descriptions
- H1 and H2 tags
- Product and category pages
- Blog posts
Create a Christmas Video Campaign
Video is one of the most powerful marketing tools available, and it’s perfect for Christmas digital marketing. Create a Christmas-themed video campaign that showcases your products or services. Promote your video on social media and email to get the most views.
Here are some ideas for Christmas videos:
- A day in the life of your company during Christmas
- A behind-the-scenes look at how you make your products
- Christmas customer testimonials
- Animated Christmas videos
Run a Christmas Giveaway
Giveaways generate excitement and engagement around your brand. They’re also a way to increase social media followers and email subscribers.
Create a prize bundle relevant to your products or services to run a Christmas giveaway on your website. For example, if you sell beauty products, give away a Christmas-themed gift basket full of your products. Or, if you sell home goods, give away a Christmas-themed prize pack that includes your products.
Use a Christmas Website Header
Your website header is one of the first things people see when they visit your site. Make it count this Christmas. Use festive colors, Christmas images, and Christmas-themed fonts to adjust your header.
Theme Your Landing Pages for Christmas
All your Christmas marketing efforts should lead to your website. Create Christmas-themed landing pages to greet new visitors festively. It will help create a cohesive Christmas experience for your visitors and increase the chances of conversion.
Ideas for Christmas-themed landing pages include the following:
- A page featuring Christmas deals and discounts
- A page featuring Christmas gift ideas
- A Christmas customer testimonials page
- A Christmas photo gallery
Ideas for Christmas Email Marketing Campaigns
Keep your email subscribers from experiencing generic marketing messages during the holiday season. Use the following ideas to spruce up your marketing campaigns.
Launch a Christmas-Specific Email Marketing Campaign
Christmas is the perfect time to launch a unique email marketing campaign. You can promote Christmas deals, discounts, and products in your emails. You can also use the proper images and holiday-themed subject lines to get subscribers to open each email.
Send Emails at the Right Time
During the holidays, you want your promotions, discounts, and offers to overcome competitor deals in people’s inboxes. Send them at the right time to make sure your emails get noticed. The best times to send Christmas emails are early morning, weekdays, and lunchtime.
Get Creative With Your Email Subject Lines
Your email subject line is the first thing people see when they open their inboxes. Use Christmas-themed puns, jokes, and wordplay to get people’s attention.
Here are some ideas for Christmas email subject lines:
- ‘Tis the season for discounts!
- Get your Christmas shopping done early with our sales
- It’s beginning to look a lot like Christmas…discounts!
- Wrap up your Christmas shopping with our sales
Use Holiday Images
Make your email marketing campaign stand out this Christmas with beautiful holiday images. Use Christmas-themed photos, GIFs, and videos to add some Christmas cheer to your emails. As you link subscribers to deals and promos, create clickable images inside each email.
Remarketing is a powerful tool. It helps you reach people who have previously expressed interest in your products or services.
Paid Ad Christmas Ideas
Adjust all of your paid ads to Christmas marketing campaigns. The following ideas will give you ideas for using paid ads effectively during the holidays.
Brainstorm Christmas-Related Themes
Come up with Christmas-related themes for your ad campaigns. To make your ads pop, you can use Christmas colors, imagery, and Christmas-themed keywords. Additionally, use Christmas-themed landing pages to increase conversion rates during each Christmas promotion.
Use location-based targeting to reach people most likely to need your products. If your eCommerce store sells winter jackets, target people in locations with cold weather. If you sell lawnmowers, use fun Christmas themes to target people living in warmer climates.
Don’t Neglect Remarketing
Remarketing is a powerful tool. It helps you reach people who have previously expressed interest in your products or services. During the holidays, use remarketing to run Christmas-themed ads and Christmas-specific promotions to people who previously visited your site. They will more likely remember your branding compared to targeting cold traffic on Facebook or YouTube.
Christmas Ideas for eCommerce Stores
As an eCommerce store owner, you must adjust your marketing angle around the Christmas holiday. Use the following Christmas marketing ideas to do so.
Use Gift Cards
Gift cards are a popular Christmas present. You can use this to your advantage by offering gift cards on your eCommerce store. Offer gift cards for specific products or a certain amount of money. It will give people the flexibility to buy whatever they want from your store.
Free Shipping and Returns
Free shipping is a quality way to encourage people to shop in your eCommerce store. During the Christmas season, offer free shipping on all orders. You can also offer free returns to increase sales further.
Use a Contest
People love contests, especially around Christmas time. Use this to your advantage by running a contest on your eCommerce store. Give away products or discounts as prizes. Promote your contest on social media and other channels.
Bundles will increase the average order value on your eCommerce store. Christmas is the perfect time to offer bundles. You can offer bundles of products, services, or both.
Offer Christmas Gift Suggestions
To make things easy for people shopping on your eCommerce store, offer Christmas gift suggestions. You can do this by creating a Christmas gifts section on your website. Include products for different budgets and interests.
Update Product Descriptions for Christmas
Finally, update your product descriptions for Christmas. Use Christmas-themed language and keywords. You can also highlight the Christmas benefits of your products. For example, if you sell Christmas trees, highlight how your Christmas trees are the perfect Christmas gift.
Christmas Social Media Ideas
Compared to some of the previous items on our list of Christmas advertising ideas, adjusting your social media platforms is an easy task. Let’s review everything you can do to take advantage of the Christmas spirit on social media.
Reward Your Social Media Fans
Your social media fans are Christmas shoppers, so give them a reason to shop with you. Use Christmas promotions and giveaways to reward your followers. For example, you could offer a discount code for people who follow you.
Collaborate With Influencers
Influencers have a lot of sway over their followers. If you can collaborate with an influencer, they could promote your eCommerce store to their Christmas-shopping followers. For instance, you might send an influencer a Christmas gift from your store. They could then promote your store on social media to say thank you.
Run a Christmas Social Media Photo Contest
Christmas is the perfect time to run a photo contest on social media. Use Christmas themes, like ugly Christmas sweaters, to make it more fun. You could offer a gift card to your eCommerce store as a prize.
Change to a Christmas Cover Photo
Finally, remember to change your social media cover photo to something Christmas-themed. For example, you could use a Christmas-themed version of your product.
Christmas is a time when marketers and eCommerce stores can make headway in terms of sales. The Christmas marketing ideas outlined here will give you an excellent foundation to start. Use Christmas-themed language and images on your website and social media platforms, and get creative with your holiday ads and email campaigns.
Most importantly, have fun with it! Christmas is a time for celebration, so enjoy the process of marketing your business around Christmas.
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