How To Increase ROAS For My Business?

When ROAS is low, many businesses immediately look at their campaigns, assuming the issue lies with targeting, bidding, or ad creatives. While these factors are important, the real culprit is often overlooked: the product feed.

A poorly optimized product feed can undermine even the best ad campaigns. Your feed is the foundation of your ads—if the data isn’t accurate, detailed, or optimized, it impacts how your ads are displayed, ranked, and clicked on.

Enhance Product Titles and Descriptions

Start by ensuring your product titles are clear, concise, and include relevant keywords that potential customers might search for. For instance, instead of a generic title like “Model X123,” use something descriptive such as “Men’s Black Running Shoes – Model X123.” Similarly, your product descriptions should be engaging and detailed, highlighting key features, benefits, and unique selling points. This approach not only informs potential customers but also improves the relevance of your ads in search results.

Use High-Quality Images

Images are a critical component of your product feed. Use clear, high-resolution photos that accurately represent your product. Including multiple angles or lifestyle images can enhance user engagement and build trust with potential buyers, increasing click-through and conversion rates.

Ensure Accurate Pricing and Availability

Customers expect accurate pricing and stock information. Ensure that your product feed reflects competitive prices and update it regularly to avoid customer frustration caused by unavailable items. Clear and precise pricing details make your ads more reliable and trustworthy.

Categorize Products Correctly

Proper categorization is essential for helping search engines understand and display your products to the right audience. Use the platform’s taxonomy to map your products to the appropriate categories. For example, if you’re selling shoes, ensure they are categorized under “Footwear > Men’s Shoes” rather than a broad or unrelated category.

Add Detailed Attributes and Tags

Include all relevant product attributes such as size, color, material, and brand. These details improve the precision of your targeting and help your ads appear in more relevant searches. For example, a product tagged with “leather,” “brown,” and “size 10” is more likely to match a search query for “brown leather shoes size 10.”

Regularly Audit and Update Your Feed

A product feed isn’t a “set it and forget it” tool. Regularly audit your feed to identify and fix errors, outdated information, or missing data. Continuous optimization ensures your ads stay effective and maintains their performance over time.

Optimizing your product feed isn’t just about improving your ads—it’s about creating a seamless experience for your customers. A detailed, well-structured feed ensures shoppers find exactly what they’re looking for without confusion or frustration. By investing in your feed, you’re not only boosting your ROAS but also building trust through a positive customer experience that will drive repeat business.

Click here to learn more about how to optimize your product feed and why Feeditor is the most powerful product feed management solution.