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Amisragas Energy – Successful Market Penetration & Rebranding
Amisragas Energy aimed to establish itself as a competitive player in the newly liberalized Israeli electricity sector. The campaign focused on acquiring private household clients, building brand trust from scratch, and reducing acquisition costs—despite fierce competition and low consumer awareness.
Executive Summary
- The main goal was to brake into Israel’s competitive electricity market with a full-funnel digital strategy.
- Simultaneously activated current gas customers and targeted niche segments like house committees.
- Delivered +117% in new customer acquisition and reduced CPA by 31.5%.
- Success led to Amisragas assigning Adcore full digital ownership and rebranding of its energy division.
+117%
New Clients
More than doubled electricity client acquisitions vs. previous period.
-31.5%
CPA
(Cost Per Acquisition)
Reduced CPA through creative and funnel refinement.
Dominant Visibility
Maintained and expanded impression share vs. better-funded competitors.
Long-Term Partnership
Amisragas appointed Adcore for ongoing digital strategy and full rebranding of the energy division
Challenge
Breaking into Israel’s newly deregulated electricity market came with significant hurdles:
- Zero brand equity in electricity – Amisragas was only known for gas.
- High initial CPA, making scale unsustainable.
- Audience fragmentation, from individual households to residential committees.
- Entrenched competitors with massive budgets and brand visibility.
- Urgency to capitalize on market reform while momentum was high.
Main Actions
- Designed a tailored full-funnel strategy to reach electricity switchers.
- Created distinct campaigns for new prospects, gas clients, and house committees.
- Launched multi-channel lead gen systems: optimized landing pages, call tracking, and instant forms on Meta and Google.
- Conducted real-time creative testing, segmentation, and funnel performance optimization.
Solution
By honing in on high-intent audiences and tailoring messaging per platform and persona, we built a hyper-focused acquisition engine. This included:
- Executed a full-funnel campaign strategy across Meta and Google, tightly aligned to conversion stages.
- Strategically segmented users by household type and intent, optimizing for personalized relevance.
- Integrated seamless lead-capture flows—both digital and call-based—to maximize conversion flexibility.
- Led a holistic brand transformation, reshaping Amisragas’ energy identity to match market demands and user expectations.
- Ensured high impression share and visibility despite budget limitations by leveraging intelligent bidding and optimization.
About Amisragas Energy
Year established: 1949
Employees: 51-100
Head Quarters: Israel
Industry: Gas and electricity services.
Website: https://www.amisragas.co.il
Amisragas is a leading energy provider in Israel, traditionally focused on gas services. Founded decades ago, it now expands into electricity.
“From the start, Adcore approached it with a strong strategic foundation—grounded in data, performance insights, and the ability to adapt in real time. They helped us navigate a complex audience landscape through granular segmentation and a full-funnel acquisition strategy tailored to our different customer profiles. As a result, we saw a substantial increase in new electricity clients and a meaningful reduction in cost per acquisition. What stood out most was their collaborative mindset—they didn’t just manage campaigns; they became an integral part of the team driving our energy division forward.”
Gili Sasson, VP Marketing
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