Adcore Spotlighted at Google Marketing Live 2025

Adcore Updates

This month, Adcore (TSX: ADCO) had the incredible honor of being featured at Google Marketing Live 2025 in Melbourne, where our collaborative work with Candlefox was featured as a standout success story.

In a room filled with Australia’s top media professionals, Google highlighted how AI innovation is already transforming the future of search marketing — and how our teams are helping lead that shift.

The spotlight?

Our bold move to become one of the first adopters of AI Max for Search campaigns

Partnering with both Google and Candlefox, our team embraced an experimentation mindset and leaned fully into the AI opportunity.

The case showcased how Adcore and Candlefox used Google’s new AI Max suite to rethink and elevate paid search performance.

Over a 30-day A/B test, we put Google’s AI Max suite to work – leveraging advanced Search Term Matching, Automatically Created Assets, and dynamic Final URL Expansions. What followed was a performance breakthrough that not only delivered measurable growth but also signaled a new era for paid search

Read the full case study here

A Partnership Built on Collaboration

This achievement reflects the strength of the partnership between Adcore, Candlefox, and Google. From strategy to execution, the teams worked closely – aligning on goals, testing new capabilities, and responding quickly to data and performance signals.

Candlefox brought a clear growth objective and a willingness to adopt AI-driven approaches. Google provided advanced tools and early access to AI Max.

Adcore played a central role in connecting the dots – designing the experiment, managing campaign implementation, and translating AI potential into real business impact.

We don’t see the results as just a successful test, but a scalable model for future performance-led innovation.

Our Path Forward

As AI continues to evolve and reshape the advertising landscape, we remain committed to working closely with Candlefox and Google to explore new opportunities, test emerging capabilities, and drive sustained performance. This collaboration is a strong foundation for future innovation — and we’re excited to continue pushing boundaries together.

Join Us in Our Journey

Looking ahead, we see strong potential to build on this momentum and scale the impact even further. The fact that AI Max is still in limited release, available only in select markets, makes these early results especially significant — a clear indicator of what’s possible when teams move fast and embrace innovation.

As the rollout continues, we’re well-positioned to replicate and tailor this success in new regions and verticals, leveraging the insights, infrastructure, and learnings already in place.

This isn’t just a one-time achievement — it’s the beginning of a broader opportunity for businesses to work with Adcore and drive smarter, AI-powered growth across markets.

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