Boosting Demand & Winning the Google Honours Award: Tentworld x Adcore

Adcore Brand Awareness Case Studies E-Commerce Google Ads

Tentworld, one of Australia’s leading camping and outdoor retailers, faced a challenging retail environment in 2025. With market conditions tightening, the brand needed a more efficient approach to drive qualified traffic, reach new audiences, and grow market share, all while maintaining profitability.

What actually is Tentworld?

Campaign Goals

Increase qualified traffic to Tentworld’s online store.
Expand reach and visibility among new, high-intent audiences.
Drive incremental conversions and revenue growth through smarter use of Google’s ecosystem.

Executive Summary

To help Tentworld overcome stagnant growth and tougher trading conditions, Adcore designed a full-funnel Google strategy.

This holistic approach integrated Demand Gen, YouTube Video, and Performance Powered Conversions (PPC) to attract, engage, and convert new customers.

The outcome was a powerful blend of brand awareness and performance marketing, driving both top-of-funnel visibility and bottom-line sales growth, leading Adcore to win the Google Honours award for its strategy.

+26%

Traffic

YoY increase in website traffic from Google campaigns

+15%

Search

YoY uplift in organic search traffic. Spillover brand demand

+346%

YouTube

+346% views, +68% watch hours, +25% new subscribers

+55%

Conversions

Performance powered, +55% conversions & +60% revenue YoY

Challenge

Despite already leveraging advanced tools like Broad Match, Performance Max, and Customer Match, Tentworld faced diminishing returns on efficiency.

The brand needed to expand its reach without compromising conversion quality. The challenge was clear:
‘How to grow traffic, market share, and audience reach in a saturated market.’

Adcore's Main Actions

Adcore introduced a comprehensive full-funnel Google solution built around three strategic pillars:

Demand Gen Campaigns
Activated Google’s cross-network inventory to engage in-market audiences, bringing new, high-quality traffic to Tentworld’s site.
YouTube Video Campaigns
Targeted the top 50–100 most relevant outdoor and camping channels to amplify Tentworld’s brand presence, strengthen consideration, and build long-term demand.
Performance Powered Conversions (PPC)
Leveraged first-party data and smart bidding signals to convert the influx of new traffic from Demand Gen and YouTube into measurable conversions and revenue.

This coordinated structure ensured every stage of the funnel worked together, with brand building at the top, and performance-driven sales at the bottom.

Solution

By integrating upper & lower funnel tactics, Adcore helped Tentworld create a balanced digital strategy that fueled awareness while sustaining conversion efficiency. The approach connected audience expansion with performance optimization, ensuring that each new user touchpoint translated into tangible business results.

The Adcore Australia Elite team at Google offices to collect their Honours award for their Tentworld campaign strategy.

About Tentworld

Year established: 1968
Website: tentworld.com

Tentworld is a national group of retail camping stores with outlets in 15 locations. Tentworld also operates a full service e-commerce business delivering to the whole of Australia.

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