Campaign and tracking issues
Why were my Microsoft Ads disapproved, and how do I appeal?
Microsoft disapproves ads that break its editorial or advertising policies. Fix the ad or landing page using Microsoft’s guide to fixing a Disapproved or Approved Limited status, or request an exception if you think the decision is wrong. Since August 2026 you can request up to 5,000 ad exceptions at once, according to PPC Land. Most editorial reviews finish within 48 hours, and anything still under review after two business days should go to Support. Our Microsoft Ads policy checklist covers the triggers we see most.
Why aren’t my Microsoft Ads showing?
Start with Microsoft’s Ads not showing: What can I do? Then check in this order: account status (hold, verification or suspension), billing, policy status, budget and bids, then targeting and ad schedule. The first two stop everything at once. The rest usually cut delivery for a campaign or ad group.
Why aren’t my Microsoft Ads conversions tracking?
Microsoft’s article Why am I not recording conversions or tracked revenue? covers the main causes. Install Microsoft’s UET Tag Helper Chrome extension to see whether your tag fires, then check your conversion goals, consent settings and any goals imported from Google Ads. Fix this fast, because Microsoft’s automated bidding depends on conversion data.
The usual causes are an account that isn’t brand new, no valid payment method on file, an expired code, or a typo. Microsoft’s promotional offer troubleshooting page covers each one, and our guide on how to get Microsoft Ads credits explains how the credits work.
Manager accounts (MCC) and Xandr
What is the Microsoft Ads MCC?
Microsoft’s version of a Google Ads MCC is the manager account: one login that gives agencies and large advertisers access to many ad accounts. Microsoft explains how manager accounts and ad accounts fit together in Hierarchies in Microsoft Advertising, and we cover the basics in what is a Microsoft Ads manager account. When you contact support about several accounts, give the manager account ID along with each Account ID.
Where do I get Xandr support?
Xandr is now part of Microsoft Advertising. Microsoft retired the Xandr Invest DSP on February 28, 2026, according to Gourmet Ads, while Microsoft Curate and Monetize continue. These products have their own help desk: Microsoft’s support page sends them to a separate Xandr Customer Support Portal, not the Microsoft Advertising Platform phone and chat lines.
Is there a faster way to get Microsoft Ads support?
Yes. Work through a Microsoft Advertising Elite partner. Microsoft runs a three-tier Partner Program (Partner, Select and Elite), and Elite partners get direct support from Microsoft’s partner team. We explain the tiers in our guide to the Microsoft Ads incentive program.
Adcore holds Elite status and passes it on, for free, to the in-house advertisers, agencies and freelancers it supports:
- A dedicated Microsoft Ads specialist you message directly, with no ticket queue
- Hands-on help with billing, disapprovals, suspensions, verification, UET tracking and Google Ads imports
- Escalation to Microsoft through the Elite partner channel when an issue needs it
- No fees, no spend commitment, no lock-in, and you keep full ownership of your accounts
If you’re tired of searching for the right phone number, get free Microsoft Ads support from Adcore and get a specialist who already knows your account.