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Google Ads Import to Microsoft Ads Error: Common Causes and Fixes
Quick answer
Most Google Ads import errors in Microsoft Ads come from exceeding account or campaign limits, an expired Google sign-in, items Microsoft doesn’t support, or a scheduled import owned by another user. Download the import error spreadsheet from Import schedule and history, fix the flagged items, import large accounts in smaller groups and reconnect your Google account if needed.
How Google import works
Microsoft Advertising can import campaigns directly from Google Ads, through the web interface or Microsoft Advertising Editor. You sign in to Google, choose the account and campaigns, set import options, then run the import once or on a schedule (daily, weekly or monthly). Microsoft maps Google settings to their closest Microsoft equivalents. Where there’s no equivalent, the item is skipped or changed, and that’s where most “errors” come from.
Recommended solution: get help from a Microsoft Ads Elite partner
The fastest, most reliable way to resolve this is to reach out to a Microsoft Advertising Elite partner like Adcore. Elite is the highest of Microsoft’s three partner tiers (Partner, Select and Elite), and Elite partners can escalate cases directly through Microsoft’s partner team.
How Adcore can help:
- ✓A dedicated Microsoft Ads specialist you contact directly, instead of a general support queue.
- ✓Escalations through Microsoft’s partner team for suspensions, verification, billing and platform issues.
- ✓Hands-on fixes for account setup, conversion tracking, Google imports and campaign delivery.
- ✓Partner promotions and credits for eligible new accounts.
- ✓Completely free: no fees, no minimum spend, no contract, and you keep full ownership of your accounts.
Reach out to Adcore’s Elite partner team for free Microsoft Ads support
Read the error log first
Go to Import > Import schedule and history, open the import and download the error file. Each row names the item and the reason it wasn’t imported or was changed. Warnings (for example, a location mapped to a parent location) are listed too. Fixing from the log is much faster than guessing.
Common errors and fixes
| Error or symptom | Likely cause | Fix |
|---|---|---|
| Import fails on large accounts | Exceeds Microsoft limits for campaigns, ad groups or keywords | Import campaigns in smaller groups |
| Stuck on “Your import is in queue” | Temporary platform issue | Wait, then retry; check Microsoft’s status updates |
| Can’t connect to Google | Expired or wrong Google sign-in | Sign in again with the Google user that has access |
| Items skipped | Feature not supported in Microsoft Ads | Recreate manually or use the closest equivalent |
| Locations changed | Unsupported location mapped to a parent location | Review targeting in the warnings file |
| Bids or budgets raised | Values below Microsoft’s minimums | Review and adjust after import |
| Can’t edit the schedule | Import created by another user or agency | Create a new import instead |
| Page won’t load | Browser cache | Clear cache and cookies or try another browser |
Before you import again
- Choose what to import. Select Import specific campaigns and ad groups instead of everything, and show paused ad groups if you want them included.
- Review other options. Landing page URLs, tracking templates, bids and budgets, ad options and targeting all have settings. The defaults aren’t always right for your account.
- Use find and replace for tracking templates and URLs that mention Google.
- Decide how paused items should be handled, and whether new campaigns should be paused on import for review.
- Set up Microsoft UET conversion tracking separately. Google tags don’t send data to Microsoft.
- Check audiences. Imported remarketing lists need a UET tag associated with them.
After the import: a quick checklist
- Download and read the error and warning files.
- Check location targeting and languages.
- Review bids and budgets against Microsoft benchmarks, not Google’s.
- Confirm ads are approved and billing is set.
- Activate campaigns you want live.
- Decide whether to keep the import schedule running.
Why import errors are hard to get help with
Import issues often depend on the specific account and its history. Microsoft’s central support desk handles all advertisers, and small and mid-sized businesses rarely get a dedicated contact who can look at the import with them. Microsoft relies on its Partner Program partners to help SMBs with imports and launches.
FAQ
Can I import from Meta (Facebook) into Microsoft Ads?
Microsoft has offered Meta import for some ad types. If it’s not available in your account, rebuild those campaigns as Audience campaigns.
Does a Google import copy my conversion tracking?
No. Install the UET tag and create conversion goals in Microsoft Ads.
Will importing change my Google Ads account?
No. Import only reads from Google Ads.
Can I import Performance Max campaigns?
Microsoft supports importing Performance Max campaigns, with mapping that depends on the campaign setup. Review the result carefully.
Get your import done right
Adcore handles Google Ads imports, cleanup and launch on Microsoft Ads, free for in-house teams, agencies and freelancers. Get free Microsoft Ads support.
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