Share 5min read Written by Ben Edelmann How a Multi-Channel Strategy Turned Awareness into a 154% Revenue Lift Read More
What Is ROAS? Calculating Return On Ad Spend ROAS is short for Return On Ad Spend, and it refers to the effectiveness of your advertising efforts. In other words, it’s the revenue generated for every dollar invested in an advertising campaign. It’s rooted in the ROI (Return On… Read More
"This guide walks through exactly how to set up your TikTok Pixel properly, on Shopify, WooCommerce, or through Google Tag Manager" Read more
Are you a Frankenstein Agency? Full-Service Marketing Test A full-service marketing agency should run as one connected machine. Most don’t. Walk into any marketing meeting and ask one question: who actually drove last month’s best conversion? Your Performance team will show you a dashboard. Your Paid Social team… Read More
"86% of marketers say they've seen AI-generated outputs that resemble their competitors' content." Read more
Microsoft Ads Agency Program Benefits Beyond Coupons Most agencies chase Microsoft Ads Partner status for one reason: the coupon ceiling. That’s the shallowest benefit in the entire program, and treating it as the point is why so many agencies underuse everything else they’ve already qualified for. Here’s… Read More