clock 5min read

October 30, 2025

Adcore Marketing Team

Black Friday Deals 2025: Stop Running Ads, Start Grabbing Attention

Brand Awareness E-Commerce

Let’s Be Real — Most Brands Will Lose Black Friday 2025

If you’re leading marketing or managing campaigns, we’re calling it now:
90% of brands will play it safe and lose this year.

They’ll spend six figures running copycat “BLACK FRIDAY SALE!” ads, fight CPM inflation, and wonder why conversions tanked.

That’s not strategy. That’s noise. You don’t win this game by being louder. You win by being smarter, faster, and everywhere your audience is.

Promoting your Black Friday deals isn’t about discounts. It’s about attention.
And attention isn’t bought – it’s earned through relevance, creativity, and speed.

So how do we help client to reach 130% growth YoY?

at this article we put together 3 points that helped us take our game into a completely new level.

1. Multi-Channel Campaigns Are Your Offense – Not Your Safety Net

Too many brands still think channel-first instead of audience-first.
They silo budgets between Meta, Google, and YouTube instead of orchestrating them into one storytelling machine.

Consumers don’t care where they see you. They won’t remember your brand or product immediately. What matters is that you keep reaching them wherever they are, telling your story. And if you’re not there, your competitors will be.

Your job is to own the experience across every platform:

Search ads that catch intent.
Social ads that build trust.
Video that tells your story.
Retargeting that reminds them why you matter.

Don’t get it wrong, branding for Black Friday isn’t about building a brand. It’s about performance, sales, and revenue.

Using Marketing Mix Modeling (or MMM) to track which campaigns drive and assist conversions lets you allocate every dollar with precision.

Promoting your Black Friday 2025 deals isn’t a guessing game. It’s where math meets emotion – and you need both.

"Black Friday isn’t about discounts. It’s about attention. And attention isn’t bought, it’s earned through relevance, creativity, and speed."

2. AI-Powered Video Creation:
The Weapon No One’s Using Right

Have you found yourself saying: “We need to change creatives,” or “We need more creative,” or maybe, “We can’t afford a new production just for Black Friday”?

Here’s the truth – you don’t need more creative, you need a faster, cheaper creative-making machine.

Because over the next 60 days, the speed of your creative output will be the single most important factor that determines how much revenue you pull in.

This is where AI-powered video creation changes the game.

Imagine this:

Up to 80% lower production costs and higher campaign lift.
Personalized video ads for every segment.
Instant content variations based on behavior.

That’s not theory, that’s happening right now.

Here’s the move:
Stop obsessing over your “perfect” campaign.
Start testing ten imperfect ones with personalized AI video ads.

The algorithm rewards volume and relevance, not perfection.

This Sales season speed wins.

3. The Microsoft MSAN Advantage:
Your Secret Growth Channel

Everyone’s fighting for oxygen on Meta Ads and Google Ads during Black Friday. CPMs explode, costs skyrocket, and ROAS dives faster than your budget on Black Friday morning.

You want a smarter play? try Microsoft Advertising and the Microsoft Audience Network (MSAN).

A rule of thumb for North America is to allocate at least 15% of your digital advertising budget to Microsoft Advertising. However, in many cases, as long as your audience size is substantial and ROAS tracking is properly set up, there’s no need to cap your spend.

Here’s why the smartest marketers are shifting more budget to Microsoft Advertising for Q4:

Lower competition = lower CPMs.
Reach audiences on exclusive placements unavailable on Google or Meta.
Audience data powered by LinkedIn insights.

This is your way to buy underpriced attention.

Getting started is easy.
Create an account on ads.microsoft.com
and import your Google Ads campaigns in minutes for a fast start.

Need a boost? Microsoft and its Elite partners are helping new businesses grow with Microsoft Advertising, offering free consultations, exclusive benefits and advertising coupons.

Need a smart hack?
Use Microsoft Audience Network (MSAN) to retarget your Google and Meta audiences. It’s more cost-effective, intelligent, and proven to drive higher conversions.

Your Black Friday 2025 Game Plan

You’re not planning a day. You’re building a momentum machine.

Phase	Timeline	Focus	What to Do
Phase 1: Build the Foundation	August–September	Set up tracking & creative	Audit your channels, build your MMM framework, start testing AI video ads.
Phase 2: Create the Buzz	October	Warm up your audience	Launch teaser campaigns, collect emails, build retargeting pools.
Phase 3: Go All In	November	Scale across channels	Push full funnel campaigns, pivot budgets in real time, use MSAN to stretch ROAS.
Phase 4: Don’t Stop	Post-Black Friday	Retain, Analyze, Optimize	Extend offers into Cyber Week, review MMM insights, scale what worked.

Real Talk for Marketing Managers

If you’re running media in 2025, you have to think like a creator and act like a scientist.

Creative is your variable, data is your compass.

Forget safe. Forget “this is how we always do it.”
This year, play offense.

Turn your media plans into storytelling ecosystems.
Automate what slows you down.
Deploy Microsoft, DV360 and other channels, when everyone else is stuck fighting in Google auctions.

This is how you dominate attention while your competitors drown in rising CPMs and generic ad fatigue.

Stop Playing Defense with Discounts

Every marketer says they want to “stand out.” Then they copy what everyone else is doing.

Black Friday Deals 2025 will expose weak marketing strategies. The lazy ones will chase discounts. The smart ones will chase attention.

If you’re serious about leading your brand into 2025 with growth, then this is your formula:

Attention + Speed + Data = Domination.

That’s it.

Build fast. Test everything. Measure the truth.

Own your audience, own the season.

Now go make noise the right way.

Adcore Elite is a global digital marketing agency helping brands and businesses scale through strategic planning, advanced campaign management, and data-driven insights. As certified partners of Google Ads and Microsoft Advertising, Adcore Elite delivers performance-focused solutions, free consultations, and expert support to drive maximum ROI across search, shopping, and omnichannel campaigns.

Our clients are always ready, staying one step ahead of the market and prepared to leverage every innovation the moment it arrives.

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