[Updated] 11 reasons why your Google Ads account is suspended in 2024

Common Reasons for Google Ads Account Suspension

Running a successful Google Ads campaign can be a great way to drive traffic to your website and increase your revenue. However, it’s important to be aware of the most common reasons why your Google Ads account can get suspended. Here are the 11 most common reasons why your Google Ads account can get suspended:

1. Policy violations

This is by far the most common reason for Google Ads account suspension. Google has a set of policies that advertisers have to abide by. These policies are in place to ensure that users have a positive experience when interacting with ads on Google. If you’re found to be violating these policies, your account will be suspended. Some of the most common policy violations include:

• Misleading or inaccurate claims about your products or services
• Encouraging illegal activity
• Use of prohibited content (e.g., gambling, adult content, etc.)
• Deceptive ad practices

To avoid policy violations, it’s important to carefully read and understand Google’s policies before creating your ads. Make sure that your ads and website comply with these policies at all times.

2. Suspicious payment activity

If Google detects any suspicious payment activity, your account can get suspended. This can include fraudulent transactions, unauthorized charges, or attempts to bypass their payment policies. To avoid this, make sure that you only use legitimate payment methods and that all transactions are authorized.

3. Repeated disapproved ads

If Google disapproves your ads repeatedly, it could lead to account suspension. This usually happens when your ads violate their policies or are deemed to be untrustworthy. To avoid this, make sure that your ads comply with Google’s policies and that they are truthful and accurate.

4. Misrepresentation of your business

If you’re found to be misrepresenting your business or your products/services, your account can get suspended. This can include false claims, fake reviews or using a fake business name. To avoid this, make sure that all information about your business is truthful and accurate. Don’t use fake reviews or make false claims about your products or services.

5. Circumventing systems

Sometimes, advertisers try to cheat the system by using shady practices like click fraud, buying fake clicks or incentivizing users to click on their ads. Doing so can lead to account suspension. To avoid this, make sure that you only use legitimate methods to drive traffic to your website. Don’t try to cheat the system or engage in any fraudulent activity.

6. Unauthorized access and security concerns

If Google detects any unauthorized access to your account or any security concerns, your account can get suspended. You need to ensure that your account is secure and that you take all necessary measures to keep it that way. Use strong passwords, enable two-factor authentication and don’t share your login details with anyone.

7. Inaccurate or misleading content

Your ads and website content should be clear, accurate, and transparent. If it’s found to be misleading or inaccurate, Google can suspend your account. To avoid this, make sure that all information on your website and in your ads is truthful and accurate. Don’t make false claims or use misleading language to attract users.

8. Malicious or unwanted software

If you’re using any malicious or unwanted software on your website or in your ads, your account can get suspended. Examples of such software include malware, viruses, spyware, or adware. To avoid this, make sure that your website and ads are free from any malicious or unwanted software. Use reputable software and keep it up to date.