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    What Is Google Ads MCC? A Simplified Guide for Beginners

    Ad PlatformsGoogle AdsPPCPPC Basics

    Google Ads is a powerful online advertising platform that helps businesses reach new customers by displaying ads on Google’s search engine results pages (SERPs) and partner sites. Businesses can use the Google Ads Manager Accounts (MCC) tool to manage multiple Google Ads accounts. This article will explore what Google Ads MCC is, how it works, and best practices for using it effectively.

    Table of Contents

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    Understanding Google Ads MCC

    Definition of Google Ads MCC

    Google Ads MCC is a powerful tool that enables businesses to manage multiple Google Ads accounts from a single dashboard. It is designed to simplify the process of managing multiple accounts by providing a centralized location to access all accounts. With MCC, users can create and manage multiple client accounts and campaigns, set budget caps, and manage access for different users. It’s an efficient way for businesses to manage several Google Ads accounts without having to log in and out of each one.

    Google Ads MCC is essential for businesses that want to streamline their Google Ads account management process. It is particularly beneficial for digital marketing agencies managing multiple client ads. With MCC, agencies can easily manage multiple accounts and campaigns from one central location, making it easier to track performance and make adjustments as needed.

    Benefits of Using Google Ads MCC

    MCC provides many benefits to businesses. First and foremost, it allows you to easily manage multiple accounts without the need to switch between accounts. With MCC, businesses can set up a central billing account and pay for all client accounts from one location. This helps to simplify the billing process and reduce the risk of errors.

    Additionally, MCC allows businesses to have multiple users with different levels of access, making it easy to collaborate with other team members or clients. This is particularly beneficial for agencies that need to give clients access to their Google Ads accounts. With MCC, agencies can control the level of access each client has, ensuring that sensitive account information is protected.

    MCC also provides businesses with a comprehensive view of their Google Ads accounts. With MCC, businesses can easily view performance metrics for all accounts and campaigns, making it easier to identify areas for improvement. This helps businesses to optimize their campaigns and achieve better results.

    Who Should Use Google Ads MCC?

    MCC is particularly beneficial for digital marketing agencies or businesses managing multiple client ads. It streamlines the process of managing different Google Ads accounts and allows businesses to work more efficiently by managing multiple clients from one place. However, any business that manages multiple Google Ads accounts can benefit from using MCC.

    Overall, Google Ads MCC is a powerful tool that can help businesses to streamline their Google Ads account management process. It provides a centralized location to manage multiple accounts, simplifies the billing process, and allows for collaboration with other team members or clients. If you want to manage multiple Google Ads accounts more efficiently, Google Ads MCC is worth considering.

    Setting Up Your Google Ads MCC Account

    Setting up a Google Ads MCC (Manager Accounts) account can be a great way to manage multiple Google Ads accounts in one place. With an MCC account, you can easily monitor and make changes to multiple accounts without having to log in and out of each one individually. Here is a step-by-step guide to creating an MCC account:

    Step-by-Step Guide to Creating an MCC Account

    To set up an MCC account, start by logging into your Google Ads account. If you don’t have a Google Ads account yet, you will need to create one before you can create an MCC account. Once you are logged in, follow these steps:

    • Click on “Tools & Settings” in the top right corner of your dashboard.
    • Select “Manager Accounts” from the dropdown menu.
    • Click on “Create Account” and fill in the necessary information, such as your company name and country.
    • Follow the prompts to create your account and link your existing Google Ads accounts if necessary.

    Once you have created your MCC account, you can start managing your Google Ads accounts from one central location. Here are some additional tips for using your MCC account:

    Linking Existing Google Ads Accounts

    If you already have existing Google Ads accounts, you can link them to your new MCC account. This will allow you to easily manage all of your accounts from one dashboard. To link an existing account, follow these steps:

    • Click on “Tools & Settings” in the top right corner of your dashboard.
    • Select “Linked Accounts” from the dropdown menu.
    • Click on “Link Existing Accounts” and follow the prompts to link to each individual account.

    Adding New Google Ads Accounts

    If you need to add new Google Ads accounts to your MCC dashboard, it’s easy to do so. Here’s how:

    • Click on “Tools & Settings” in the top right corner of your dashboard.
    • Select “Linked Accounts” from the dropdown menu.
    • Click on “Link new accounts” and enter the Google Ads customer ID for each new account you wish to add.

    By following these steps, you can easily set up and manage your Google Ads MCC account. Whether you are managing multiple accounts for your own business or for clients, an MCC account can save you time and streamline your advertising efforts.

    Navigating the Google Ads MCC Interface

    Overview of the Dashboard

    The Google Ads MCC dashboard provides an overview of all the accounts you are managing, including alerts, notifications, and billing information. This information is critical to ensure your clients’ advertising campaigns run smoothly and efficiently. The dashboard is designed to be user-friendly and easy to navigate, allowing you to quickly access the information you need.

    The dashboard provides a high-level view of all your accounts, allowing you to see at a glance which accounts are performing well and which ones may need some attention. You can also view alerts and notifications for each account, such as low-budget warnings or ad disapprovals, so you can take action quickly to resolve any issues.

    Managing Multiple Client Accounts

    One of the most significant advantages of using MCC is that it allows businesses to easily manage multiple client accounts. This is particularly useful for advertising agencies and marketing firms managing multiple client campaigns. MCC provides different levels of access and permissions, so you can easily control who has access to each account.

    To add a new user to an account, click “Tools & Settings” and “Account Access” in the MCC dashboard. From there, you can add a new user and grant them the appropriate level of access. This allows you to delegate tasks to team members or give clients access to their own accounts.

    Accessing Reports and Performance Metrics

    MCC makes accessing performance metrics and generating reports for individual client accounts easy. This is critical for monitoring the success of your client’s campaigns and making data-driven decisions to optimize their advertising spend.

    To view account performance metrics, click “Tools & Settings” and “Reports” in the MCC dashboard. You can select the account and metrics you wish to view from there. You can also customize reports to show specific data points, such as click-through rates, conversion rates, or cost per click.

    Using MCC to manage your clients’ Google Ads accounts can save you time and improve the efficiency of your campaigns. Its user-friendly interface and powerful tools allow you to easily manage multiple accounts, delegate tasks to team members, and access performance metrics to optimize your clients’ advertising spend.

    Best Practices for Google Ads MCC Management

    Organizing and Structuring Client Accounts

    It’s important to structure your client accounts in a way that makes sense for your business. Organize campaigns by topic or product, and use naming conventions that are easy to understand. Additionally, use labels to tag campaigns and ads for easy searching and reporting.

    Setting Up Alerts and Notifications

    MCC provides many tools for setting up alerts and notifications to stay on top of performance metrics and account changes. Use alerts to monitor budget caps, click-through rates, and other performance metrics, and set up notifications to receive email updates for changes to your accounts.

    Tips for Efficiently Managing Multiple Accounts

    MCC can be a powerful tool for managing multiple client accounts, but it’s important to use it efficiently. Use the MCC dashboard to stay organized, keep track of your accounts, and set up regular reporting and analysis processes. Additionally, use automation tools to streamline repetitive tasks and save time.


    Google Ads MCC is a powerful tool for businesses managing multiple accounts. It provides many benefits, including easy account management, central billing, and user access control. Businesses can use MCC to efficiently manage and optimize their advertising campaigns by structuring accounts efficiently and using tools like alerts and notifications.

    How Adcore’s Elite Agency Can Assist you:

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    Let’s talk more about how we can partner together.

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