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14 Top Google Ads Courses To Become a Digital Marketing Pro
Today, companies have heavily invested their marketing efforts in digital advertising strategies like Pay Per Click (PPC) advertising and Google Ads. Many more marketing professionals are obtaining a Google Ads certification to boost their resumes and gain their foothold in advancing their company’s standing through Google-based marketing.
How can Google Ads help you advance your business goals? You will find that Google Ads help drive company goals by boosting online and in-app sales and improving your brand’s name in your particular industry.
PPC marketing often works by spending funds on every click your website receives. To better understand how to effectively spend your money on PPC advertising and gain the greatest return on investment, you should definitely sign up for Google Ads courses.
To ensure you find the proper training session, we have gathered a list of the top 14 Google Ads courses below. Take a look and sign up to learn effective PPC advertising strategies and gain the best return from your investment.
Table of Contents
Things To Consider When Choosing a Google Ads Course
Avoid Old Courses Outdated information will get you nowhere. Be sure your course is up-to-date! | Know the Provider Is your course provider reputable, or are they a new company that promises the moon with nothing to show? |
Don’t Duplicate Information If you take a course on display ads, don’t take another unless your original course was unhelpful. | Plenty of Hours Keep in mind that the longer your course, the more information you’ll get, and therefore the more skills you’ll gain. |
1. Google Ads Full Course
Reliablesoft Digital Marketing Academy provides a Google Ads Full Course where you will learn how to make your PPC advertising more profitable. The Google Ads training course is helpful for beginners, as it covers all of the basics of Google advertising, including boosting conversion rates.
Price: $119
Best features: Comprehensive course that includes Google Ads, SEO for eCommerce, Facebook Ads, and more
2. Google Ads Free Courses
Skillshop Google Ads courses provide a training platform where you can get a Google certification. The type of certifications vary from ones meant for video-based advertisements, e-commerce Google Ads, and assessment-based certifications to search-based Google Ads and Google Ads display certifications.
Price: Free
Best features: Made by Google itself, so all information will be relevant
3. Ultimate Google Ads Training
Udemy provides access to the Ultimate Google Ads Training course, where you will learn how to set up your Google account and create a Google Ads conversion tracking and engagement platform. You will also learn to reduce your cost-per-click costs and earn a higher return.
Price: $19.99
Best features: This is an excellent introduction to Google Ads for someone with no digital marketing experience
4. Google Ads Essential Training
LinkedIn Learning provides the Google Ads Essential Training course for marketers to learn the basics of PPC advertising, keyword research, and marketing campaign creation. In the course, you will also learn all about advanced tracking and monitoring protocols.
Price: Free trial available
Best features: 9 quizzes to test your skills
5. Google Ads for Beginners
Skillshare offers a Google Ads for Beginners training course meant for people who have no prior experience with PPC advertising. The course provides plenty of practical knowledge. A qualified PPC specialist teaches the training session and includes info on keyword research, quality scores, and more.
Price: Free trial available
Best features: 56 lessons available, great for beginners as it breaks everything down into digestible steps
6. Advanced Pay Per Click (PPC) Certification Training
SimpliLearn provides a more intermediate class known as the Advanced PPC Certification Training course. The session provides intermediate training for students to become Google Ads specialists.
Price: Starts at $1,199
Best features: Certify for Microsoft and OMCP as well
Not all courses are created equal. Make sure the provider of your course is reputable and provides a genuinely helpful takeaway.
7. Diploma in Google Ads
Alison Free Online Courses offers an actual Diploma in Google Ads, which can help both marketing professionals and beginners interested in PPC. The course will teach you about billing and budgets, best practices for advertising products or services, and quality scores.
Price: Free
Best features: 11 modules that cover 29 topics over 15 hours of lecture
8. Google Ads Tutorial for Beginners
Coursera Online Courses provides a Google Ads Tutorial, a short training class introducing beginners to Google advertisements. Essentially, this is a starting area where you’ll learn how to set up your first campaign and how to track conversions.
Price: Free
Best features: Perfect as a crash course into Google Ads for those with no experience as it’s only two hours long
9. PPC Fundamentals Course
SEMRush Academy provides you with the PPC Fundamentals Course, which outlines how PPC works as well as Google advertisements and successful marketing campaigns. Here, you will learn about multi-touch conversions and setting budgets.
Price: Free
Best features: 36 courses with about five hours of material, perfect for a long weekend of study
10. The Complete Google Ads Masterclass
Udemy also offers a course called the Complete Google Ads Masterclass, which covers material like creating and tracking Google Ads campaigns, finding the right audience, and bringing your website more traffic.
Price: $14.99
Best features: Great intermediate course that also provides a certificate upon completion
11. Google Display Ads Tutorial
Via the Google Skillshop, you can take the Google Display Ads tutorial, where you’ll learn about how Google Display Ads (images or videos popping up on blogs and sites) work and how to create these display advertisements.
Price: Free
Best features: Fantastic resource directly from Google about crafting quality ads
12. Surfside PPC Tutorials for Beginners
The digital marketing company Surfside PPC offers free and comprehensive PPC training sessions for beginners. Professional marketing specialists run the classes as well.
Price: Free
Best features: Learn about negative keywords during one of the many lessons available
13. Solutions 8 PPC Course on YouTube
Solutions 8 provides ongoing courses in video format on YouTube. These are free courses with constantly added videos, which include a screen share where you can learn how to create Google Ads and more.
Price: Free
Best features: More lessons are coming as the course is ongoing
14. 2022 New Google Ads (AdWords) Course – From Beginner to Expert on Udemy
The 2022 New Google Ads (AdWords) Course administered via Udemy will teach you how to create a robust marketing strategy that will bring greater profits.
Price: $15.99
Best features: Direct contact with the instructor for personalized lessons and videos
Things To Consider When Choosing a Google Ads Course
Don’t take the wrong course! Here are some necessary things to consider when choosing a Google Ads course to become a digital marketing pro.
Avoid Old Courses
Google has changed a lot. Make sure that any course you take is up to date on the latest Google Ads information and isn’t relying on old, outdated data.
Know the Provider
Not all courses are created equal. Make sure the provider of your course is reputable and provides a genuinely helpful takeaway.
Don’t Duplicate Information
If you’ve taken one course, don’t take another on the same thing unless it’s more reputable. For example, if you take a course specifically on creating visual ads, don’t take another, as you’ll likely just get the same information.
Plenty of Hours
Make sure that any course you choose provides you with enough information. If a course is only five hours long, you won’t be taking away as much as you would from a longer, more involved course.
Main Takeaways
The best Google Ads courses to become a digital marketing pro are Google Ads Full Course, followed by the 2021 New Google Ads (AdWords) Course by Udemy, and The Complete Google Ads Masterclass. Now that you know the best Google Ads courses available, you can sign up and learn how to become a PPC expert. Soon, your marketing efforts will pay off!
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